Salesforce Marketing Drivers & Connectors
for Data Integration

The Salesforce Marketing driver acts like a bridge that facilitates communication between various applications and Salesforce Marketing, allowing the application to read data as if it were a relational database. The Salesforce Marketing driver abstracts the complexities of Salesforce Marketing APIs, authentication methods, and data types, making it simple for any application to connect to Salesforce Marketing data in real-time via standard SQL queries.

Working with a Salesforce Marketing Driver is different than connecting with Salesforce Marketing through other means. Salesforce Marketing API integrations require technical experience from a software developer or IT resources. Additionally, due to the constant evolution of APIs and services, once you build your integration you have to constantly maintain Salesforce Marketing integration code moving forward.

By comparison, our Salesforce Marketing Drivers offer codeless access to live Salesforce Marketing data for both technical and non-technical users alike. Any user can install our drivers and begin working with live Salesforce Marketing data from any client application. Because our drivers conform to standard data interfaces like ODBC, JDBC, ADO.NET etc. they offer a consistent, maintenance-free interface to Salesforce Marketing data. We manage all of the complexities of Salesforce Marketing integration within each driver and deploy updated drivers as systems evolve so your applications continue to run seamlessly.

If you need truly zero-maintenance integration, check out connectivity to Salesforce Marketing via CData Connect Cloud. With Connect Cloud you can configure all of your data connectivity in one place and connect to Salesforce Marketing from any of the available Cloud Drivers and Client Applications. Connectivity to Salesforce Marketing is managed in the cloud, and you never have to worry about installing new drivers when Salesforce Marketing is updated.

Many organizations draw attention to their library of connectors. After all, data connectivity is a core capability needed for applications to maximize their business value. However, it is essential to understand exactly what you are getting when evaluating connectivity. Some vendors are happy to offer connectors that implement basic proof-of-concept level connectivity. These connectors may highlight the possibilities of working with Salesforce Marketing, but often only provide a fraction of capability. Finding real value from these connectors usually requires additional IT or development resources.

Unlike these POC-quality connectors, every CData Salesforce Marketing driver offers full-featured Salesforce Marketing data connectivity. The CData Salesforce Marketing drivers support extensive Salesforce Marketing integration, providing access to all of the Salesforce Marketing data and meta-data needed by enterprise integration or analytics projects. Each driver contains a powerful embedded SQL engine that offers applications easy and high-performance access to all Salesforce Marketing data. In addition, our drivers offer robust authentication and security capabilities, allowing users to connect securely across a wide range of enterprise configurations. Compare drivers and connectors to read more about some of the benefits of CData's driver connectivity.

With our drivers and connectors, every data source is essentially SQL-based. The CData Salesforce Marketing driver contains a full SQL-92 compliant engine that translates standard SQL queries into Salesforce Marketing API calls dynamically. Queries are parsed and optimized for each data source, pushing down as much of the request to Salesforce Marketing as possible. Any logic that can not be pushed to Salesforce Marketing is handled transparently client-side by the driver/connector engine. Ultimately, this means that Salesforce Marketing looks and acts exactly like a database to any client application or tool. Users can integrate live Salesforce Marketing connectivity with ANY software solution that can talk to a standard database.

Using the CData Salesforce Marketing drivers and connectors, Salesforce Marketing can be easily integrated with almost any application. Any software or technology that can integrate with a database or connect with standards-based drivers like ODBC, JDBC, ADO.NET, etc., can use our drivers for live Salesforce Marketing data connectivity. Explore some of the more popular Salesforce Marketing data integrations online.

Additionally, since Salesforce Marketing supported by CData Connect Cloud, we enable all kinds of new Salesforce Marketing cloud integrations.

Salesforce Marketing Analytics and Salesforce Marketing Cloud BI integration is universally supported for BI and data science. In addition, CData provides native client connectors for popular analytics applications like Power BI, Tableau, and Excel that simplify Salesforce Marketing data integration. Additionally, native Python connectors are widely available for data science and data engineering projects that integrate seamlessly with popular tools like Pandas, SQLAlchemy, Dash, and Petl.

Salesforce Marketing data integration is typically enabled with CData Sync, a robust any-to-any data pipeline solution that is easy to set up, runs everywhere, and offers comprehensive enterprise-class features for data engineering. CData Sync makes it easy to replicate Salesforce Marketing data any database or data warehouse, and maintain parity between systems with automated incremental Salesforce Marketing replication. In addition, our Salesforce Marketing drivers and connectors can be easily embedded into a wide range of data integration tools to augment existing solutions.

Absolutely. The best way to integrate Salesforce Marketing with Excel is by using the CData Connect Cloud Excel Add-In. The Salesforce Marketing Excel Add-In provides easy Salesforce Marketing integration directly from Microsoft Excel Desktop, Mac, or Web (Excel 365). Simply configure your connection to Salesforce Marketing from the easy-to-use cloud interface, and access Salesforce Marketing just like you would another native Excel data source.