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Salesforce Marketing Cloud Icon Salesforce Marketing ODBC Driver

The Salesforce Marketing Cloud ODBC Driver is a powerful tool that allows you to connect with live Salesforce Marketing Cloud, directly from any applications that support ODBC connectivity.

Access Salesforce Marketing Cloud like you would a database - read, write, and update Accounts, Emails, Lists, Subscribers, etc. through a standard ODBC Driver interface.

Rapidly Develop Salesforce Marketing-Driven Apps with Active Query Builder



Leverage the Active Query Builder SQL interface builder and the ease of .NET data access to create data-driven WinForms and ASP.NET apps.

Write standard .NET to expose Salesforce Marketing data through an SQL interface: Active Query Builder helps developers write SQL interfaces; the CData ODBC Driver for Salesforce Marketing enables standards-based access to Salesforce Marketing. This integration uses the Microsoft ADO.NET Provider for ODBC as a bridge between the ODBC Driver and the Active Query Builder objects to build a visual SQL composer.

Connect to Salesforce Marketing as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Authenticating to the Salesforce Marketing Cloud APIs

Set the User and Password to your login credentials, or to the credentials for a sandbox user if you are connecting to a sandbox account.

Connecting to the Salesforce Marketing Cloud APIs

By default, the data provider connects to production environments. Set UseSandbox to true to use a Salesforce Marketing Cloud sandbox account.

The default Instance is s7 of the Web Services API; however, if you use a different instance, you can set Instance.

Use SQL to Interact with Salesforce Marketing

Follow the steps below to create a WinForms visual query builder.

  1. In a new Windows Forms project, drag the QueryBuilder from the Toolbox onto the form.
  2. Add a reference to ActiveQueryBuilder.ODBCMetadataProvider.
  3. Add an OdbcConnection and set the connection string to the DSN that you created in the first section. OdbcConnection connection = new OdbcConnection(); connection.ConnectionString = "DSN=SFMarketingCloud"
  4. Initialize ODBCMetadataProvider and GeneralSyntaxProvider instances and set the Connection property of the ODBCMetadataProvider object to the OdbcConnection. GenericSyntaxProvider syntaxProvider = new GenericSyntaxProvider(); ODBCMetadataProvider metadataProvider = new ODBCMetadataProvider(); metadataProvider.Connection = connection;
  5. Set the corresponding MetadataProvider and SyntaxProvider properties of the QueryBuilder object. queryBuilder1.MetadataProvider = metadataProvider; queryBuilder1.SyntaxProvider = syntaxProvider;
  6. Call the InitiatelizeDatabaseSchemaTree method of the QueryBuilder class to retrieve Salesforce Marketing metadata and generate a tree view of Salesforce Marketing tables. queryBuilder1.InitializeDatabaseSchemaTree();
  7. After creating the QueryBuilder, connect it to a TextBox or, as we use, the ActiveQueryBuilder SQLTextEditor: Drag and drop an SQLTextEditor onto the designer.

  8. Add the following code to the Validating event for the SQLTextEditor: private void sqlTextEditor1_Validating(object sender, CancelEventArgs e) { try { // Update the query builder with manually edited query text: queryBuilder1.SQL = sqlTextEditor1.Text; } catch (SQLParsingException ex) { e.Cancel = true; // Set caret to error position sqlTextEditor1.SelectionStart = ex.ErrorPos.pos; // Report error MessageBox.Show(ex.Message, "Parsing error"); } }
  9. Add the following to the SQLUpdated event: private void queryBuilder1_SQLUpdated(object sender, EventArgs e) { sqlTextEditor1.Text = queryBuilder1.FormattedSQL; }
  10. You can now build queries visually: Double-click a table in the Columns Pane Area and an entity/relationship diagram is displayed in the Query Building Area. Columns that you select in the diagram are added to the query.