Marketo Drivers & Connectors
for Data Integration

The Marketo driver acts like a bridge that facilitates communication between various applications and Marketo, allowing the application to read data as if it were a relational database. The Marketo driver abstracts the complexities of Marketo APIs, authentication methods, and data types, making it simple for any application to connect to Marketo data in real-time via standard SQL queries.

Working with a Marketo Driver is different than connecting with Marketo through other means. Marketo API integrations require technical experience from a software developer or IT resources. Additionally, due to the constant evolution of APIs and services, once you build your integration you have to constantly maintain Marketo integration code moving forward.

By comparison, our Marketo Drivers offer codeless access to live Marketo data for both technical and non-technical users alike. Any user can install our drivers and begin working with live Marketo data from any client application. Because our drivers conform to standard data interfaces like ODBC, JDBC, ADO.NET etc. they offer a consistent, maintenance-free interface to Marketo data. We manage all of the complexities of Marketo integration within each driver and deploy updated drivers as systems evolve so your applications continue to run seamlessly.

If you need truly zero-maintenance integration, check out connectivity to Marketo via CData Connect Cloud. With Connect Cloud you can configure all of your data connectivity in one place and connect to Marketo from any of the available Cloud Drivers and Client Applications. Connectivity to Marketo is managed in the cloud, and you never have to worry about installing new drivers when Marketo is updated.

Many organizations draw attention to their library of connectors. After all, data connectivity is a core capability needed for applications to maximize their business value. However, it is essential to understand exactly what you are getting when evaluating connectivity. Some vendors are happy to offer connectors that implement basic proof-of-concept level connectivity. These connectors may highlight the possibilities of working with Marketo, but often only provide a fraction of capability. Finding real value from these connectors usually requires additional IT or development resources.

Unlike these POC-quality connectors, every CData Marketo driver offers full-featured Marketo data connectivity. The CData Marketo drivers support extensive Marketo integration, providing access to all of the Marketo data and meta-data needed by enterprise integration or analytics projects. Each driver contains a powerful embedded SQL engine that offers applications easy and high-performance access to all Marketo data. In addition, our drivers offer robust authentication and security capabilities, allowing users to connect securely across a wide range of enterprise configurations. Compare drivers and connectors to read more about some of the benefits of CData's driver connectivity.

With our drivers and connectors, every data source is essentially SQL-based. The CData Marketo driver contains a full SQL-92 compliant engine that translates standard SQL queries into Marketo API calls dynamically. Queries are parsed and optimized for each data source, pushing down as much of the request to Marketo as possible. Any logic that can not be pushed to Marketo is handled transparently client-side by the driver/connector engine. Ultimately, this means that Marketo looks and acts exactly like a database to any client application or tool. Users can integrate live Marketo connectivity with ANY software solution that can talk to a standard database.

Using the CData Marketo drivers and connectors, Marketo can be easily integrated with almost any application. Any software or technology that can integrate with a database or connect with standards-based drivers like ODBC, JDBC, ADO.NET, etc., can use our drivers for live Marketo data connectivity. Explore some of the more popular Marketo data integrations online.

Additionally, since Marketo supported by CData Connect Cloud, we enable all kinds of new Marketo cloud integrations.

Marketo Analytics and Marketo Cloud BI integration is universally supported for BI and data science. In addition, CData provides native client connectors for popular analytics applications like Power BI, Tableau, and Excel that simplify Marketo data integration. Additionally, native Python connectors are widely available for data science and data engineering projects that integrate seamlessly with popular tools like Pandas, SQLAlchemy, Dash, and Petl.

Marketo data integration is typically enabled with CData Sync, a robust any-to-any data pipeline solution that is easy to set up, runs everywhere, and offers comprehensive enterprise-class features for data engineering. CData Sync makes it easy to replicate Marketo data any database or data warehouse, and maintain parity between systems with automated incremental Marketo replication. In addition, our Marketo drivers and connectors can be easily embedded into a wide range of data integration tools to augment existing solutions.

Absolutely. The best way to integrate Marketo with Excel is by using the CData Connect Cloud Excel Add-In. The Marketo Excel Add-In provides easy Marketo integration directly from Microsoft Excel Desktop, Mac, or Web (Excel 365). Simply configure your connection to Marketo from the easy-to-use cloud interface, and access Marketo just like you would another native Excel data source.