by CData Software | November 30, 2022

Access Your Amazon B2B Data Fast and Easy With CData Virtuality

cdata virtuality

The Amazon Business Program

The Amazon Business Program benefits in a nutshell:

  1. Special business prices and quantity discounts
  2. Business only selections, bundles and bulk offers
  3. Personalized B2B product recommendations based on demand signals from Amazon Business customers
  4. Amazon Business Profile including your logo and your mission statement
  5. Indication of diversity and quality certifications

As a professional Amazon Seller you may already know the Amazon Business Program which allows you to sell your products to other businesses on the Amazon Marketplace with your own Business Profile. The Amazon Business Program enables you to create business-to-business offer types such as bundles or bulk offers and provide companies with special B2B prices and quantity discounts.

The new B2B features of the Amazon SP-API

Access Your Amazon B2B

Amazon now provides all B2B business-relevant data through its Selling Partner API. These data allow Amazon Sellers deeper insights into their B2B business and let them prioritize their daily operations accordingly.

With its latest release, our Amazon SP-API data connector provides you with the new Amazon B2B features. So with CData Virtuality, you can now retrieve all your data from the Amazon Business Program through the Selling Partner API automatically and load it into your central data warehouse. This automated integration of your B2B data enables you to work with up-to-date data at any time and continuously optimize this valuable part of your Amazon business to get the most out of it.

These Amazon B2B data are now available via the SP-API connector:

  • Competitive Pricing information enables you to automate your pricing strategy with always up-to-date competitive prices of your listed offers based on seller SKU or ASIN for (Consumer or) Business buyers.
  • Address Type lets you differentiate between a commercial or a residential order address.
  • Is Business Order lets you know if the order came from a business or a private person.
  • Purchase Order Number for the case the buyer entered such a number at checkout.
  • Price Designation helps you associate a business order with the business price.
  • Payment Method Detail informs you about the used payment method.

How to connect to your Amazon B2B data via the SP-API

With the Amazon SP-API data connector from CData Virtuality it’s easy to access your Amazon B2B data. You just need to connect your Amazon Seller account to CData Virtuality and create data replication jobs by choosing the pre-build Amazon data templates which include your desired metrics. 

See here all Amazon data templates in CData Virtuality that contain B2B metrics:

B2B Product Opportunities

Parameter

Description

marketplace_id

The encrypted marketplace value

brand

The brand name of the product

lowestPriceInTheLastWeek_amount

The lowest price in the last week amount

category

The primary product category (on Amazon)

lowestPriceInTheLastWeek_CurrencyCode

Three-digit currency code in ISO 4217 format

partNumber

The Manufacturer Part Number(MPN) of the product

ean

The European Article Number(EAN) of the product

upc

The Universal Product Code(UPC) of the product

modelNumber

The Model Number of the product

isbn

The International Standard Book Number, or ISBN, of each product

ASIN

The Amazon Standard Identification Number of the item

link

A hyperlink to the Amazon product detail page

itemName

The title of the product

subCategory

It is the secondary product category

hasFBAOffer

A value of ‘true’ means at least one Fulfillment by Amazon (FBA) offer exists on the product. A ‘false’ means there are no Fulfillment by Amazon (FBA) offers for the product

offerCount

The total number of active offers on each product (including Amazon Retail)

reviewCount

This shows the total number of customer reviews on each product

b2bSalesRank

It is the sales rank of each product at the category level. The metric is based only on Amazon Business customer purchases

b2bSalesRankGrowth

It measures the growth of business sales rank over the past 30 days. It can be ‘High,’ ‘Medium,’ or ‘Low.’ ‘High’ means that the product’s business sales rank has grown over 33% from the previous month. ‘Medium’ means that it has grown from 0% to 33%. ‘Low’ means that the Business Sales Rank has decreased (growth less than 0%)

pageViews

It measures the number of times that the specific product has been viewed in the past 30 days. It can be ‘High,’ ‘Medium,’ or ‘Low.’

isBrandYouOffer

true: It means the product shares a brand with at least one of your active offers, false: It means the product does not share a brand with any of your active offers

isCategoryYouOffer

true: It shows that the product shares a category with at least one of your active offers, false: It shows that the product does not share a category with any of your active offers

productPerformance

It measures the product sales to Amazon Business customers over the past 30 days. It can be Tier 1, Tier 2, or Tier 3

isProductOnAmazon

Is product on Amazon

hasAmazonOffer

True: It means that an active Amazon offer exists on the product. False: It means there are no active Amazon offers for the product

hasOfferWithVatInvoiceGeneration

This field will be equal to ‘true’ only if it has at least one offer from a seller who has adopted an automated solution for VAT invoice generation. This type of offer will guarantee that the buyer will have access to a downloadable VAT invoice

Competitive pricing for offer listings

Parameter

Description

marketplaceId

The identifier of the marketplace

ASIN

The Amazon Standard Identification Number (ASIN) of the item

Product_AttributeSets

A list of product attributes if they are applicable to the product that is returned

Product_CompetitivePricing_NumberOfOffer…

The number of active offer listings for the item that was submitted. The listing count is returned by condition, one for each listing condition value that is returned

Product_CompetitivePricing_TradeInValue_…

The monetary value

Product_CompetitivePricing_TradeInValue_…

The currency code in ISO 4217 format

Product_Identifiers_MarketplaceASIN_ASIN

The Amazon Standard Identification Number (ASIN) of the item

Product_Identifiers_MarketplaceASIN_Mark…

A marketplace identifier

Product_Identifiers_SKUIdentifier_Market…

A marketplace identifier

Product_Identifiers_SKUIdentifier_Seller…

The seller identifier submitted for the operation

Product_Identifiers_SKUIdentifier_Seller…

The seller stock keeping unit (SKU) of the item

Product_Relationships

A list that contains product variation information, if applicable

Product_SalesRankings

A list of sales rank information for the item, by category

SellerSKU

The seller stock keeping unit (SKU) of the item

status

The status of the operation


Lowest priced offers for ASINs

Parameter

Description

MarketplaceId

A marketplace identifier

ASIN

The Amazon Standard Identification Number (ASIN) of the item

ItemCondition

The condition of the item

Offers_IsBuyBoxWinner

When true, the offer is currently in the Buy Box. There can be up to two Buy Box winners at any time per ASIN, one that is eligible for Prime and one that is not eligible for Prime

Offers_IsFeaturedMerchant

When true, the seller of the item is eligible to win the Buy Box

Offers_IsFulfilledByAmazon

When true, the offer is fulfilled by Amazon

Offers_ListingPrice_Amount

The monetary value

Offers_ListingPrice_CurrencyCode

The currency code in ISO 4217 format

Offers_MyOffer

When true, this is the seller’s offer

Offers_offerType

Indicates the type of customer that the offer is valid for

Offers_Points_PointsMonetaryValue_Amount

The monetary value

Offers_Points_PointsMonetaryValue_Curren…

The currency code in ISO 4217 format

Offers_Points_PointsNumber

The number of points

Offers_PrimeInformation_IsNationalPrime

Indicates whether the offer is an Amazon Prime offer throughout the entire marketplace where it is listed

Offers_PrimeInformation_IsPrime

Indicates whether the offer is an Amazon Prime offer

Offers_QuantityDiscountPrices_ListingPri…

The monetary value

Offers_QuantityDiscountPrices_ListingPri…

The currency code in ISO 4217 format

Offers_QuantityDiscountPrices_price_Amou…

The monetary value

Offers_QuantityDiscountPrices_price_Curr…

The currency code in ISO 4217 format

Offers_QuantityDiscountPrices_quantityDi…

Indicates the type of quantity discount this price applies to

Offers_QuantityDiscountPrices_quantityTi…

Indicates at what quantity this price becomes active

Offers_SellerFeedbackRating_FeedbackCoun…

The number of ratings received about the seller

Offers_SellerFeedbackRating_SellerPositi…

The percentage of positive feedback for the seller in the past 365 days

Offers_SellerId

The seller identifier for the offer

Offers_Shipping_Amount

The monetary value

Offers_Shipping_CurrencyCode

The currency code in ISO 4217 format

Offers_ShippingTime_availabilityType

Indicates whether the item is available for shipping now, or on a known or an unknown date in the future. If known, the availableDate property indicates the date that the item will be available for shipping. Possible values: NOW, FUTURE_WITHOUT_DATE, FUTURE_WITH_DATE

Offers_ShippingTime_availableDate

The date when the item will be available for shipping. Only displayed for items that are not currently available for shipping

Offers_ShippingTime_maximumHours

The maximum time, in hours, that the item will likely be shipped after the order has been placed

Offers_ShippingTime_minimumHours

The minimum time, in hours, that the item will likely be shipped after the order has been placed

Offers_ShipsFrom_Country

The country from where the item is shipped

Offers_ShipsFrom_State

The state from where the item is shipped

Offers_SubCondition

The subcondition of the item. Subcondition values: New, Mint, Very Good, Good, Acceptable, Poor, Club, OEM, Warranty, Refurbished Warranty, Refurbished, Open Box, or Other

status

The status of the operation

Summary_BuyBoxEligibleOffers

A list that contains the total number of offers that are eligible for the Buy Box for the given conditions and fulfillment channels

Summary_NumberOfOffers

A list that contains the total number of offers for the item for the given conditions and fulfillment channels

Summary_SalesRankings

A list of sales rank information for the item, by category

Summary_TotalOfferCount

The number of unique offers contained in NumberOfOffers


Lowest priced offers for SKU listing

Parameter

Description

MarketplaceId

A marketplace identifier

ItemCondition

The condition of the item

Offers_IsBuyBoxWinner

When true, the offer is currently in the Buy Box. There can be up to two Buy Box winners at any time per ASIN, one that is eligible for Prime and one that is not eligible for Prime

Offers_IsFeaturedMerchant

When true, the seller of the item is eligible to win the Buy Box

Offers_IsFulfilledByAmazon

When true, the offer is fulfilled by Amazon

Offers_ListingPrice_Amount

The monetary value

Offers_ListingPrice_CurrencyCode

The currency code in ISO 4217 format

Offers_MyOffer

When true, this is the seller’s offer

Offers_offerType

Indicates the type of customer that the offer is valid for

Offers_Points_PointsMonetaryValue_Amount

The monetary value

Offers_Points_PointsMonetaryValue_Curren…

The currency code in ISO 4217 format

Offers_Points_PointsNumber

The number of points

Offers_PrimeInformation_IsNationalPrime

Indicates whether the offer is an Amazon Prime offer throughout the entire marketplace where it is listed

Offers_PrimeInformation_IsPrime

Indicates whether the offer is an Amazon Prime offer

Offers_QuantityDiscountPrices_ListingPri…

The monetary value

Offers_QuantityDiscountPrices_ListingPri…

The currency code in ISO 4217 format

Offers_QuantityDiscountPrices_price_Amou…

The monetary value

Offers_QuantityDiscountPrices_price_Curr…

The currency code in ISO 4217 format

Offers_QuantityDiscountPrices_quantityDi…

Indicates the type of quantity discount this price applies to

Offers_QuantityDiscountPrices_quantityTi…

Indicates at what quantity this price becomes active

Offers_SellerFeedbackRating_FeedbackCoun…

The number of ratings received about the seller

Offers_SellerFeedbackRating_SellerPositi…

The percentage of positive feedback for the seller in the past 365 days

Offers_SellerId

The seller identifier for the offer

Offers_Shipping_Amount

The monetary value

Offers_Shipping_CurrencyCode

The currency code in ISO 4217 format

Offers_ShippingTime_availabilityType

Indicates whether the item is available for shipping now, or on a known or an unknown date in the future. If known, the availableDate property indicates the date that the item will be available for shipping. Possible values: NOW, FUTURE_WITHOUT_DATE, FUTURE_WITH_DATE

Offers_ShippingTime_availableDate

The date when the item will be available for shipping. Only displayed for items that are not currently available for shipping

Offers_ShippingTime_maximumHours

The maximum time, in hours, that the item will likely be shipped after the order has been placed

Offers_ShippingTime_minimumHours

The minimum time, in hours, that the item will likely be shipped after the order has been placed

Offers_ShipsFrom_Country

The country from where the item is shipped

Offers_ShipsFrom_State

The state from where the item is shipped

Offers_SubCondition

The subcondition of the item. Subcondition values: New, Mint, Very Good, Good, Acceptable, Poor, Club, OEM, Warranty, Refurbished Warranty, Refurbished, Open Box, or Other

SKU

The stock keeping unit (SKU) of the item

status

The status of the operation

Summary_BuyBoxEligibleOffers

A list that contains the total number of offers that are eligible for the Buy Box for the given conditions and fulfillment channels

Summary_NumberOfOffers

A list that contains the total number of offers for the item for the given conditions and fulfillment channels

Summary_SalesRankings

A list of sales rank information for the item, by category

Summary_TotalOfferCount

The number of unique offers contained in NumberOfOffers


Orders

Parameter

Description

AmazonOrderId

An Amazon-defined order identifier, in 3-7-7 format

AssignedShipFromLocationAddress_AddressL…

The street address

AssignedShipFromLocationAddress_AddressL…

Additional street address information, if required

AssignedShipFromLocationAddress_AddressL…

Additional street address information, if required

AssignedShipFromLocationAddress_AddressT…

The address type of the shipping address

AssignedShipFromLocationAddress_City

The city

AssignedShipFromLocationAddress_CountryC…

The country code. A two-character country code, in ISO 3166-1 alpha-2 format

AssignedShipFromLocationAddress_County

The county

AssignedShipFromLocationAddress_District

The district

AssignedShipFromLocationAddress_Municipa…

The municipality

AssignedShipFromLocationAddress_Name

The name

AssignedShipFromLocationAddress_Phone

The phone number. Not returned for Fulfillment by Amazon (FBA) orders

AssignedShipFromLocationAddress_PostalCo…

The postal code

AssignedShipFromLocationAddress_StateOrR…

The state or region

CbaDisplayableShippingLabel

Custom ship label for Checkout by Amazon (CBA)

EarliestDeliveryDate

The start of the time period within which you have committed to fulfill the order. In ISO 8601 date time format. Returned only for seller-fulfilled orders

EarliestShipDate

The start of the time period within which you have committed to ship the order. In ISO 8601 date time format. Returned only for seller-fulfilled orders. Note: EarliestShipDate might not be returned for orders placed before February 1, 2013

EasyShipShipmentStatus

The status of the Amazon Easy Ship order. This property is included only for Amazon Easy Ship orders. Possible values: PendingPickUp, LabelCanceled, PickedUp, OutForDelivery, Damaged, Delivered, RejectedByBuyer, Undeliverable, ReturnedToSeller, ReturningToSeller

FulfillmentChannel

Whether the order was fulfilled by Amazon (AFN) or by the seller (MFN)

FulfillmentInstruction_FulfillmentSupply…

Denotes the recommended sourceId where the order should be fulfilled from

IsBusinessOrder

When true, the order is an Amazon Business order. An Amazon Business order is an order where the buyer is a Verified Business Buyer

IsEstimatedShipDateSet

When true, the estimated ship date is set for the order. Returned only for Sourcing on Demand orders

IsGlobalExpressEnabled

When true, the order is a GlobalExpress order

IsPremiumOrder

When true, the order has a Premium Shipping Service Level Agreement. For more information about Premium Shipping orders, see “Premium Shipping Options” in the Seller Central Help for your marketplace

IsPrime

When true, the order is a seller-fulfilled Amazon Prime order

IsReplacementOrder

When true, this is a replacement order

IsSoldByAB

When true, the item within this order was bought and re-sold by Amazon Business EU SARL (ABEU). By buying and instantly re-selling your items, ABEU becomes the seller of record, making your inventory available for sale to customers who would not otherwise purchase from a third-party seller

LastUpdateDate

The date when the order was last updated. Note: LastUpdateDate is returned with an incorrect date for orders that were last updated before 2009-04-01

LatestDeliveryDate

The end of the time period within which you have committed to fulfill the order. In ISO 8601 date time format. Returned only for seller-fulfilled orders that do not have a PendingAvailability, Pending, or Canceled status

LatestShipDate

The end of the time period within which you have committed to ship the order. In ISO 8601 date time format. Returned only for seller-fulfilled orders. Note: LatestShipDate might not be returned for orders placed before February 1, 2013

MarketplaceId

The identifier for the marketplace where the order was placed

NumberOfItemsShipped

The number of items shipped

NumberOfItemsUnshipped

The number of items unshipped

OrderChannel

The order channel of the first item in the order

OrderStatus

The current order status

OrderTotal_Amount

The currency amount

OrderTotal_CurrencyCode

The three-digit currency code. In ISO 4217 format

OrderType

The type of the order

PaymentMethod

The payment method for the order. This property is limited to Cash On Delivery (COD) and Convenience Store (CVS) payment methods. Unless you need the specific COD payment information provided by the PaymentExecutionDetailItem object, we recommend using the PaymentMethodDetails property to get payment method information

PaymentMethodDetails

A list of payment methods for the order

PromiseResponseDueDate

Indicates the date by which the seller must respond to the buyer with an estimated ship date. Returned only for Sourcing on Demand orders

PurchaseDate

The date when the order was created

ReplacedOrderId

The order ID value for the order that is being replaced. Returned only if IsReplacementOrder = true

SalesChannel

The sales channel of the first item in the order

SellerOrderId

A seller-defined order identifier

ShipServiceLevel

The shipment service level of the order

ShipmentServiceLevelCategory

The shipment service level category of the order. Possible values: Expedited, FreeEconomy, NextDay, SameDay, SecondDay, Scheduled, Standard


See by the example of the “Competitive pricing” report how easy it is to configure a constant data pipeline of your Amazon B2B-related data with CData Virtuality.


The query of a “Competitive pricing” report is based on ASINs or SKUs and available for Consumer or Business customer prices. These parameters must be set during the configuration of the appropriate data pipeline (please note that the customer type is set as “Consumer” by default).

Access Your Amazon B2B

CData Virtuality is an official Software Partner and Service Partner of Amazon

CData Virtuality enables Amazon Sellers and Vendors to access the Amazon SP-API to load all their Amazon data automatically into their data warehouse on a regular basis.