by Danielle Bingham | August 14, 2024

Enterprise Automation: What It Is & What Are Its Main Strategies & Types

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Businesses are handling an increasing number of tasks, from managing customer data and processing transactions to internal communications and compliance. This workload can quickly become overwhelming if done manually. Enterprise automation uses advanced technologies to streamline operations, reduce manual tasks, and improve efficiency across all departments. Automating repetitive and time-consuming tasks allows businesses to free up valuable resources and allow teams to focus on the jobs that matter most.

This article explores the concept of enterprise automation, the different types, and key strategies to help you transform your business processes. We’ll provide insights to help you navigate the complexities of automating the enterprise.

What is enterprise automation?

Enterprise automation uses enterprise-level technology to handle repetitive business tasks and processes to streamline workflows within departments and teams. Time-consuming, tedious chores like data entry, invoice processing, inventory management, payroll, and even IT support can be handled automatically so employees can focus on more business-critical projects.

Automating the enterprise requires a number of different tools. Artificial intelligence (AI) is probably the most talked-about tool for enterprise automation solutions. Paired with machine learning (ML), companies benefit from predictive analytics—critical for forecasting different metrics. Another key technology is robotic process automation (RPA), which uses 'bots' to handle low-level, repeating tasks. These technologies automate a wide range of activities, from customer support chatbots answering basic questions to systems that manage inventory levels, process orders, and handle invoicing. These tools enable businesses to operate more efficiently so they can focus their resources on mission-critical initiatives.

Types of enterprise automation

Enterprise automation takes many forms, each designed to address specific needs within an organization:

Artificial intelligence (AI) and machine learning (ML)

Artificial intelligence (AI) and machine learning (ML) are transformative technologies in enterprise automation that analyze vast amounts of data to identify patterns and make accurate predictions. They help organizations forecast market trends, understand customer sentiment, and even predict weather patterns for better supply chain planning. For example, AI and ML can predict equipment failure points to support predictive maintenance and aid in developing personalized marketing strategies by analyzing customer behavior, enabling smarter decision-making and boosting efficiency and innovation.

AI/ML is used extensively in customer service, where chatbots handle initial inquiries and route complex issues to human agents. In marketing, these technologies analyze customer behavior to personalize campaigns and improve targeting. In manufacturing, predictive maintenance powered by AI/ML can forecast equipment failures, reducing downtime and maintenance costs.

Business process automation (BPA)

Business process automation (BPA) streamlines entire workflows to improve efficiency and consistency. It automates processes like approvals, billing cycles, and supply chain steps that typically require manual oversight. For example, an automated billing system can send out invoices, track payments, and issue reminders without any manual intervention. This speeds up operations and ensures every step is documented and traceable, providing transparency and accountability throughout the organization.

BPA is commonly applied in finance for automating invoicing, expense tracking, and compliance reporting. In human resources, it streamlines the onboarding process by automating document collection, training schedules, and system access provisioning. Supply chain management also benefits from BPA through automated order processing, inventory management, and logistics coordination.

Integration automation

Integration automation ensures that different software systems work together seamlessly. Customer relationship management (CRM), enterprise resource planning (ERP), and various other business systems are integrated through application programming interfaces (APIs), ensuring that data flows smoothly without manual review or assistance. For instance, when a new customer order is placed, integration automation can update inventory levels in the ERP, create a new customer entry in the CRM, and trigger an invoice in the billing system API—all automatically. This leads to smoother operations and reduces the likelihood of data errors.

Integration automation is a critical process in e-commerce, where various systems like inventory management, customer databases, and order processing need to work together seamlessly. For instance, when a customer places an order online, integration automation ensures that inventory levels are updated, the order is processed, and the shipping department is notified, all without manual intervention.

Robotic process automation (RPA)

Robotic process automation (RPA) uses software 'bots' to handle repetitive, rule-based tasks, mimicking human actions for tasks like data entry, order processing, and customer support inquiries. For example, a chatbot on a website can answer basic questions and direct more complex queries to a human representative. By automating these mundane tasks, RPA allows employees to focus on more meaningful work, thus boosting productivity and job satisfaction.

RPA is also used in data migration tasks, where bots transfer data between systems during upgrades or mergers. In the healthcare sector, RPA automates patient record updates and appointment scheduling. In banking, RPA handles routine transactions, customer account updates, and regulatory compliance tasks, freeing up staff to focus on customer service and more complex financial services.

Main strategies for enterprise automation

Implementing enterprise automation successfully requires a well-thought-out strategy. Here are some key considerations:

  • Process identification and analysis: Identify which tasks and processes are suitable for automated data handling. Begin by mapping out all your business processes and evaluating them for automation potential. Focus on repetitive, time-consuming tasks that follow a set pattern or involve manual data entry, as these are prime candidates for automation. Analyzing your current workflows in detail will help pinpoint these tasks. By thoroughly understanding your processes, you can identify bottlenecks and inefficiencies that automation can address, leading to a more streamlined and productive workflow and allowing your teams to focus on higher-value activities.
  • Cost considerations: Evaluate the costs associated with automation and the potential return on investment (ROI). Assess the financial benefits of automating specific processes against the initial setup and ongoing maintenance costs. Consider both direct costs, such as software licenses and hardware, and indirect costs, like training and implementation time. It’s also important to project the long-term savings and efficiency gains that automation will bring. Consider conducting a detailed cost-benefit analysis to ensure that your automation investments are justified and will deliver tangible financial returns.
  • Change management: Manage employee concerns with clear communication regarding your automation initiatives. Discuss the benefits of automating routine processes and how they will impact their roles. This helps reduce resistance and fosters a supportive and collaborative environment, smoothing the transition process. Involving employees early in the planning stages can also provide valuable insights and ease fears. Offer training programs to upskill staff so they can work effectively alongside new technologies. By demonstrating that automation is a tool to augment their work and not replace them, you can build a more positive outlook toward the changes.
  • Automation tool selection: Choose tools that align with your specific needs and offer the features to address your unique challenges. Consider how easy the tool is to use for your teams, the level of support you need, and the flexibility of the tool to adapt to different tasks. Look for solutions that offer robust integration capabilities, a user-friendly interface, and strong customer support. You should also consider tools that have a proven track record in your industry. Piloting a few options with a small team can help you determine which tool fits best with your workflows before a company-wide rollout.
  • Integration and scalability: Your enterprise automation platform should integrate smoothly with your current architecture to maintain a cohesive workflow and minimize disruptions. Ensure the enterprise automation software can scale to accommodate growth and evolving business needs. Evaluate how well the automation tools work with your existing business systems, such as ERP, CRM, and other critical business applications. Scalable solutions allow you to start small and expand your automation efforts as needed, ensuring that your investment continues to deliver benefits as your business grows.

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