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Migrating Your Marketing Automation Platform
October 27, 2021

A Practical Guide to Migrating Your Marketing Automation Platform

by Jerod Johnson

It's no secret that marketing automation platforms such as ActiveCampaign and Mailchimp help businesses improve lead generation, grow marketing ROI, and increase overall growth. According to a Nucleus Research report , marketing automation drives a 14.5% increase in sales productivity and...

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Industry InsightsSolutions & Use CasesData ConnectivityMarketingMartechSSIS
360 Degree View of Your Customer Data
October 27, 2021

Gaining a 360 Degree View of Your Customer Data

by Jerod Johnson

In a recent post, we shared how, while marketing automation platforms can help businesses grow, migrating to new platforms is often a headache. CData SSIS Tasks allow businesses to easily move contacts, leads, and customers from one marketing platform to another. Often, organizations use ...

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Solutions & Use CasesIndustry InsightsData ConnectivityMarketingMartechCData Sync
New CData Sync Clustering Boosts Pipeline Performance
October 14, 2021

New CData Sync Clustering Boosts Pipeline Performance

by Jerod Johnson

Data is everywhere, and more of it is hosted in the cloud, locked behind APIs than ever before. Over 24,000 public APIs are available today, with over a thousand added each year. These APIs represent an application or data set organizations use to maintain their business and drive growth....

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Solutions & Use CasesClusteringHigh-AvailabilityETLData PipelineData IntegrationData ReplicationCData Sync
Martech Real-Time Analytics
October 8, 2021

Connecting Sales & Marketing Ops with Real-Time Analytics

by Haley Burton

Connecting Sales Marketing Ops with Real-Time Analytics The marketing technology (Martech) space is vast and expanding rapidly. The marketing landscape has more than 2,000 vendors, and that number continues to grow each year. According to a Chiefmartec article, the marketing technology lan...

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Solutions & Use CasesIndustry InsightsData ConnectivityMartech
September 27, 2021

New Workday Connectivity Released

by Jerod Johnson

Workday is a cloud-based HR and enterprise planning system designed to help organizations gain insights into their most important asset – their people. Workday enables organizations to dig into operations, evaluate talent trends, support teams with mentoring learning plants, and understan...

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Solutions & Use CasesWorkdayIntegrationSaaSAPIsCData Drivers
Streamline HR Finance through Collaboration
September 23, 2021

Drivers in Focus Part 2: Streamline HR & Finance through Collaboration

by Jerod Johnson

Drivers in Focus Part 2: Streamline HR Finance through Collaboration In the first part of our Drivers in Focus series on collaboration software, we highlighted the value in connecting to your collaboration data for reporting and analytics on marketing and customer success efforts. In our s...

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Solutions & Use CasesData ConnectivitySharePointJiraCData DriversProducts
Collaboration Tools for Empowered Marketing
September 17, 2021

Drivers in Focus Part 1: Collaboration Tools for Empowered Marketing & Customer Success

by Jerod Johnson

Drivers in Focus Part 1: Collaboration Tools for Empowered Marketing Customer Success Collaboration technology has become increasingly vital to successful businesses operations – especially in today's world of remote work. Collaboration software helps organizations improve data and project...

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Solutions & Use CasesData ConnectivityCData SyncOracle NetSuiteIntuit QuickBooksCData DriversProducts
Data Connectivity for BI Graphic
September 1, 2021

Solving Data Proliferation and Connectivity Challenges for BI & Analytics

by Haley Burton

Solving Data Proliferation and Connectivity Challenges for BI Analytics Data is the key to digitally transforming your organization. Modern business leaders are chasing the promise of illuminated decision-making models and a deep understanding of their customers. Organizations therefore ne...

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Solutions & Use CasesIndustry InsightsData ConnectivityDataAnalyticsIntegrationData Fragmentation
Modern Data Pipelines with CData Sync
August 24, 2021

Modern Data Pipelines with CData Sync

by CData Software

The evolution of the citizen integrator and data engineer are a driving force on the way data pipelines are being delivered across today s modern data ecosystem. Traditional Extract, Transform, Load (ETL) technologies are expensive to buy, configure, and maintain. These solutions are desi...

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Solutions & Use CasesData ConnectivityMultidimensional DataAnalyticsSASPower BISSISCData Sync
Enabling Low-Code App Development through Cloud Data Connectivity
August 18, 2021

Enabling Low-Code App Development through Cloud Data Connectivity

by Jerod Johnson

In a 2020 report, Gartner projected that by 2023 over half of enterprises will have adopted low-code app development as part of their digital transformation strategy. But between developer shortages, lack of data access, and skill gaps , it becomes challenging to enable citizen developers...

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Solutions & Use CasesData ConnectivityCData ConnectLow-CodeNo-Code
Enhanced Connectivity from Looker Studio and Google Sheets
August 12, 2021

Enhanced Connectivity from Looker Studio and Google Sheets

by Jerod Johnson

Looker Studio (formerly Google Data Studio) and Google Sheets are popular user-friendly, cloud-based platforms for working with, analyzing, and reporting on data. While connecting to data housed in the Google ecosystem is straightforward, getting data from external sources can be a challenge. CData Connect Cloud ...

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Solutions & Use CasesCData ConnectCloud AnalyticsGoogle SheetsGoogle Data StudioBIReportingProductsLooker Studio
Enabling Self Service BI and Analytics Through Cloud Data Connectivity
August 2, 2021

Enabling Self Service BI and Analytics Through Cloud Data Connectivity

by Jerod Johnson

Analytics and business intelligence platforms have evolved to provide self-service usage for line of business users to gain insights through data visualization and reporting. With modern BI tools, every stakeholder can create charts, reports, and dashboards from their business data. And t...

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Solutions & Use CasesData ConnectivityCData ConnectBusiness IntelligenceCloud AnalyticsProducts