Explore Geographical Relationships in HubDB Data with Power Map

The CData ODBC Driver for HubDB is easy to set up and use with self-service analytics solutions like Power BI: Microsoft Excel provides built-in support for the ODBC standard. This article shows how to load the current HubDB data into Excel and start generating location-based insights on HubDB data in Power Map.

Create an ODBC Data Source for HubDB

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

There are two authentication methods available for connecting to HubDB data source: OAuth Authentication with a public HubSpot application and authentication with a Private application token.

Using a Custom OAuth App

AuthScheme must be set to "OAuth" in all OAuth flows. Be sure to review the Help documentation for the required connection properties for you specific authentication needs (desktop applications, web applications, and headless machines).

Follow the steps below to register an application and obtain the OAuth client credentials:

1. Log into your HubSpot app developer account.
   • Note that it must be an app developer account. Standard HubSpot accounts cannot create public apps.
2. On the developer account home page, click the Apps tab.
3. Click Create app.
4. On the App info tab, enter and optionally modify values that are displayed to users when they connect. These values include the public application name, application logo, and a description of the application.
5. On the Auth tab, supply a callback URL in the "Redirect URLs" box.
   • If you're creating a desktop application, set this to a locally accessible URL like http://localhost:33333.
   • If you are creating a Web application, set this to a trusted URL where you want users to be redirected to when they authorize your application.
6. Click Create App. HubSpot then generates the application, along with its associated credentials.
7. On the Auth tab, note the Client ID and Client secret. You will use these later to configure the driver.

8. Under Scopes, select any scopes you need for your application's intended functionality.

   A minimum of the following scopes is required to access tables:

   • hubdb
   • oauth
   • crm.objects.owners.read
9. Click Save changes.
10. Install the application into a production portal with access to the features that are required by the integration.
    • Under "Install URL (OAuth)", click Copy full URL to copy the installation URL for your application.
    • Navigate to the copied link in your browser. Select a standard account in which to install the application.
    • Click Connect app. You can close the resulting tab.

Using a Private App

To connect using a HubSpot private application token, set the AuthScheme property to "PrivateApp."

You can generate a private application token by following the steps below:

1. In your HubDB account, click the settings icon (the gear) in the main navigation bar.
2. In the left sidebar menu, navigate to Integrations > Private Apps.
3. Click Create private app.
4. On the Basic Info tab, configure the details of your application (name, logo, and description).
5. On the Scopes tab, select Read or Write for each scope you want your private application to be able to access.
6. A minimum of hubdb and crm.objects.owners.read is required to access tables.
7. After you are done configuring your application, click Create app in the top right.
8. Review the info about your application's access token, click Continue creating, and then Show token.
9. Click Copy to copy the private application token.

To connect, set PrivateAppToken to the private application token you retrieved.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Import HubDB Data into Excel

You can import data into Power Map either from an Excel spreadsheet or from Power Pivot. For a step-by-step guide to use either method to import HubDB data, see the "Using the ODBC Driver" section in the help documentation.

Geocode HubDB Data

After importing the HubDB data into an Excel spreadsheet or into PowerPivot, you can drag and drop HubDB entities in Power Map. To open Power Map, click any cell in the spreadsheet and click Insert -> Map.

In the Choose Geography menu, Power Map detects the columns that have geographic information. In the Geography and Map Level menu in the Layer Pane, you can select the columns you want to work with. Power Map then plots the data. A dot represents a record that has this value. When you have selected the geographic columns you want, click Next.

Select Measures and Categories

You can then simply select columns: Measures and categories are automatically detected. The available chart types are Stacked Column, Clustered Column, Bubble, Heat Map, and Region.