How to Access Live Bing Ads Data in Power Automate Desktop via ODBC



The CData ODBC Driver for Bing Ads enables you to integrate Bing Ads data into workflows built using Microsoft Power Automate Desktop.

The CData ODBC Driver for Bing Ads enables you to access live Bing Ads data in workflow automation tools like Power Automate. This article shows how to integrate Bing Ads data into a simple workflow, moving Bing Ads data into a CSV file.

Through optimized data processing, CData ODBC Drivers offer unmatched performance for interacting with live Bing Ads data in Microsoft Power Automate. When you issue complex SQL queries from Power Automate to Bing Ads, the driver pushes supported SQL operations, like filters and aggregations, directly to Bing Ads and utilizes the embedded SQL engine to process unsupported operations client-side (e.g. SQL functions and JOIN operations).

Connect to Bing Ads as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and you will need to obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing workflows.

Integrate Bing Ads Data into Power Automate Workflows

After configuring the DSN for Bing Ads, you are ready to integrate Bing Ads data into your Power Automate workflows. Open Microsoft Power Automate, add a new flow, and name the flow.

In the flow editor, you can add the actions to connect to Bing Ads, query Bing Ads using SQL, and write the query results to a CSV document.

Add an Open SQL Connection Action

Add an "Open SQL connection" action (Actions -> Database) and configure the properties.

  • Connection string: DSN=CData Bing Ads Source

After configuring the action, click Save.

Add an Execute SQL Statement Action

Add an "Execute SQL statement" action (Actions -> Database) and configure the properties.

  • Get connection by: SQL connection variable
  • SQL connection: %SQLConnection% (the variable from the "Open SQL connection" action above)
  • SQL statement: SELECT * FROM AdGroups

After configuring the action, click Save.

Add a Write to CSV File Action

Add a "Write to CSV file" action (Actions -> File) and configure the properties.

  • Variable to write to: %QueryResult% (the variable from the "Execute SQL statement" action above)
  • File path: set to a file on disk
  • Configure Advanced settings as needed.

After configuring the action, click Save.

Add a Close SQL Connection Action

Add a "Close SQL connection" action (Actions -> Database) and configure the properties.

  • SQL Connection: %SQLConnection% (the variable from the "Open SQL connection" action above)

After configuring the action, click Save.

Save & Run the Flow

Once you have configured all the actions for the flow, click the disk icon to save the flow. Click the play icon to run the flow.

Now you have a workflow to move Bing Ads data into a CSV file.

With the CData ODBC Driver for Bing Ads, you get live connectivity to Bing Ads data within your Microsoft Power Automate workflows.

Related Power Automate Articles

This article walks through using the CData ODBC Driver for Bing Ads with Power Automate Desktop. Check out our other articles for more ways to work with Power Automate (Desktop & Online):

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Bing Ads Icon Bing Ads ODBC Driver

The Bing Ads ODBC Driver is a powerful tool that allows you to connect with live data from Bing Ads, directly from any applications that support ODBC connectivity.

Access Bing Ads data like you would a database - access all kinds of real-time performance and analysis data through a standard ODBC Driver interface.