Marketo ODBC Driver

Name: CData ODBC Driver for Marketo
Rating: 4.9 (158 reviews)
Author: CData Software

Read, Write, and Update Marketo through ODBC

Easily connect live Marketo data with BI, ETL, Reporting, & Custom Apps.

The Marketo ODBC Driver is a powerful tool that allows you to connect with live Marketo data, directly from any applications that support ODBC connectivity. Access Marketo like you would a database - read, write, and update Leads, Opportunities, Channels, Campaigns, etc. through a standard ODBC Driver interface.

Features

Work with SOAP and REST objects
Includes support for custom activities and objects
Supports both Bulk Extract and Bulk Import via Marketo REST API
Powerful metadata querying enables SQL-like access to non-database sources
Push down query optimization pushes SQL operations down to the server whenever possible, increasing performance
Client-side query execution engine, supports SQL-92 operations that are not available server-side
Connect to live Marketo data, for real-time data access
Full support for data aggregation and complex JOINs in SQL queries
Secure connectivity through modern cryptography, including TLS 1.2, SHA-256, ECC, etc.
Seamless integration with leading BI, reporting, and ETL tools and with custom applications

Specifications

Supports 32-bit and 64-bit applications.
ODBC 3.8 compliant native protocol based drivers.
Comprehensive ANSI SQL-92 support.
Full Unicode Support - any language, any data.
Cross-platform ODBC. Available for Windows, Linux and macOS.

Windows

macOS

Unix

AVAILABLE IN:

ODBC DESKTOP SUBSCRIPTIONS

200+ ODBC Drivers For Real-Time BI & Reporting.

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Where can I use the Marketo ODBC Driver?

BI, ETL, & Reporting Tools
Custom Applications
Back-Office Integration

BI, ETL, & Reporting Tool Integration

ODBC is the most widely supported interface for connecting applications with data. All kinds of BI, Reporting, ETL, Database, and Analytics tools offer the ability to read and write data via ODBC connectivity.

Cognos BI
Crystal Reports
FileMaker Pro
FoxPro
Microsoft Access
Microsoft Excel
MicroStrategy
Oracle DB
Power Map
Power Pivot
QlikView
SAP Business Objects
Sharepoint Services
Tableau (certified)

... and many more!

Custom Applications

Build Apps That Connect To Marketo

As the most widely used interface to relational data, ODBC interfaces are accessible from every major development technology, including PHP, Python, Delphi, Visual Basic, Labview, PowerBuilder, FoxPro, FileMaker Pro, and more.

Developers can use Marketo ODBC Driver to rapidly build Web, Desktop, and Mobile applications that interact with live Marketo data!

Connect Office Tools with Marketo

Any application that can access data through ODBC, like Microsoft Excel, PowerPivot, or Word, can leverage our ODBC Drivers to connect to real-time data.

Through the Marketo ODBC Driver applications like Microsoft Word allow users to directly access live Marketo data with powerful capabilities like 'Mail Merge', eliminating the need for complicated import/export procedures.

Robust ODBC Access to Marketo

Full-featured and consistent SQL access to any supported data source through ODBC

Standards-Compliant ODBC

ODBC 3.8 compliant native protocol based drivers.
Unicode, 32-bit and 64-bit support

Support 32-bit and 64-bit applications and unicode ODBC APIs.
Cross-platform ODBC (Windows/Linux/Mac)

Available for Microsoft Windows, Unix, and Mac (macOS / OS X) platforms.
Certified ODBC Compatibility*

Our drivers undergo extensive testing and are certified to be compatible with leading analytics and reporting applications like Tableau, Microsoft Excel, and many more.
* Please visit our knowledge base to access how-to articles.
Embedded Remoting Capabilities

Our exclusive Remoting feature allows hosting the ODBC connection on a server to enable connections from various clients on any platform (Java, .NET, C++, PHP, Python, etc.), using any standards based technology (ODBC, JDBC, etc.). ODBC Remoting is enabled using the popular MySQL and SQL (TDS) wire protocol server.

String, Date, Numeric SQL Functions

The driver includes a library of 50 plus functions that can manipulate column values into the desired result. Popular examples include Regex, JSON, and XML processing functions.
Collaborative Query Processing

Our drivers enhance the data source's capabilities by additional client-side processing, when needed, to enable analytic summaries of data such as SUM, AVG, MAX, MIN, etc.
Easily Customizable and Configurable

The data model exposed by our ODBC Drivers can easily be customized to add or remove tables/columns, change data types, etc. without requiring a new build. These customizations are supported at runtime using human-readable schema files that are easy to edit.
Enterprise-class Secure Connectivity

Includes standard Enterprise-class security features such as TLS/ SSL data encryption for all client-server communications.
Replication and Caching

Our replication and caching commands make it easy to copy data to local and cloud data stores such as Oracle, SQL Server, Google Cloud SQL, etc. The replication commands include many features that allow for intelligent incremental updates to cached data.

Unparalleled Performance
Remoting (MySQL/SQL)

ODBC Driver Performance

With traditional approaches to remote access, performance bottlenecks can spell disaster for applications. Regardless if an application is created for internal use, a commercial project, web, or mobile application, slow performance can rapidly lead to project failure. Accessing data from any remote source has the potential to create these problems. Common issues include:

Network Connections - Slow network connections and latency issues are common in mobile applications.
Service Delays - Delays due to service interruptions, resulting in server hardware or software updates.
Large Data - Intentional or unintentional requests for large amounts of data.
Disconnects - Complete loss of network connectivity.

The CData ODBC Driver for Marketo solves these issues by supporting powerful smart caching technology that can greatly improve the performance and dramatically reduce application bottlenecks.

Smart Caching

Smart caching is a configurable option that works by storing queried data into a local database. Enabling smart caching creates a persistent local cache database that contains a replica of data retrieved from the remote source. The cache database is small, lightweight, blazing-fast, and it can be shared by multiple connections as persistent storage.

Caching with our ODBC Drivers is highly configurable, including options for:

Auto Cache - Maintain an automatic local cache of data on all requests. The provider will automatically load data into the cache database each time you execute a SELECT query. Each row returned by the query will be inserted or updated as necessary into the corresponding table in the cache database.
Explicit Cache - Cache only on demand. Developers decide exactly what data gets stored in the cache and when it is updated. Explicit caching provides full control over the cache contents by using explicit execution of CACHE statements.
No Cache - All requests access only live data and no local cache file is created.

This powerful caching functionality increases application performance and allows applications to disconnect and continue limited functioning without writing code for additional local storage and/or data serialization/deserialization.

More information about ODBC Driver caching and best caching practices is available in the included help files.

Enterprise-Class Remoting

MySQL/SQL Database entry points for Marketo Data

The CData ODBC drivers include powerful fully-integrated remote access capabilities that makes Marketo data accessible from virtually anywhere. The drivers include the CData SQL Gateway, which can the optional ability to accept incoming SQL and MySQL client connections and service standard database requests.

With the CData SQL Gateway, users can interact with Marketo data from any client that supports SQL Server or MySQL: from Web & mobile applications, to CRM and CMS systems, BI tools like SQL Server Analysis Services, and even through popular management applications like MySQL Workbench. Access Marketo data from virtually any application that can access external data. Applications that can access SQL Server or MySQL data can now connect to Marketo with this driver.

Connect Marketo data with popular BI tools like SQL Server Analysis Services.
Enable enterprise Marketo data integration through SQL Linked Server connectivity
Includes support for the MySQL and SQL (TDS) remote access protocols, with advanced wire-protocol SSL security - industry standards for remote database connectivity.
Easily connect to Marketo from code (PHP, Python, Ruby, Objective-C, etc.) using one of the standard client libraries for accessing SQL/MySQL.
* Available exclusively in ODBC Server Licenses.

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Frequently Asked Marketo ODBC Driver Questions

Learn more about Marketo ODBC drivers for data and analytics integration

Does Marketo support ODBC?

Not natively. However, CData offers an ODBC driver for Marketo that allows you to connect to Marketo data from any ODBC-compliant application, just like you would access a traditional database. This can be useful for tasks like:

Accessing Marketo from applications: Connect to Marketo data in popular tools and applications including Microsoft Excel, Tableau, Power BI, and many others.
Real-time data: You can work with live Marketo data within these applications, enabling tasks like reporting and analysis.
Connecting systems: Build data integrations between Marketo and other systems.

The Marketo ODBC driver is an ODBC 3.8 compliant native protocol-based driver with comprehensive ANSI SQL-92 support. This means that virtually any application that can connect to data via ODBC, can use the CData ODBC driver for real-time integration. Download a fully functional free trial of the Marketo ODBC driver today to get started.

Is there an ODBC driver for Marketo?

Yes, the CData ODBC driver for Marketo provides universal ODBC data connectivity for Marketo. The Marketo ODBC driver offers a simple SQL-based layer of abstraction that simplifies real-time data access for users and applications, enabling them to communicate with Marketo using a standardized set of functions. Virtually any application on any platform (including Windows, macOS, or *nix) can use the CData ODBC driver for real-time integration.

How do I connect to Marketo via ODBC?

Connectivity to Marketo via ODBC is easy. First, download and install the Marketo ODBC driver. The download page includes separate installers for Windows, macOS, and Unix, so please select the Marketo ODBC driver that matches the platform where you intend to use the driver.

Once the installation is complete, navigate to the ODBC driver documentation page. Here, you'll find a wealth of information about the installed driver. The step-by-step instructions for creating a DSN and using it to connect to Marketo via ODBC are just the beginning. The documentation also provides extensive configuration details for using the Marketo ODBC driver with all your favorite applications and development tools, ensuring you have all the support you need.

Where can I download an ODBC driver for Marketo?

All of the CData ODBC drivers, including the Marketo ODBC driver are available for download online. To get started, download a fully functional free trial of the Marketo ODBC driver today.

How do I install an ODBC driver for Marketo?

To install the Marketo driver, simply download one of the Marketo ODBC driver installers available online. The download page includes separate Windows, macOS, and Unix installers, so please select the Marketo ODBC driver that matches the platform where you intend to use the driver. The installers are comprehensive setup utilities that will install all the components required to use the Marketo ODBC driver on your system.

Is the Marketo ODBC driver 32-bit or 64-bit?

The Marketo ODBC driver is available in both 32-bit and 64-bit binaries. The Marketo driver installer will allow you to install both options, and you can select the ODBC driver binary that is appropriate for the system where you intend to use the driver.

Does pyODBC work with Marketo?

Absolutely. The Marketo ODBC driver seamlessly supports pyODBC connectivity. For example, check out this article on our online knowledgebase that demonstrates how you can connect to Marketo from PyCharm using pyODBC and the Marketo ODBC driver.

However, besides ODBC support, we also provide native Python data connectivity for Marketo. To learn more, check out the Marketo Python Connector online.