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Migrating Your Marketing Automation Platform
October 27, 2021

A Practical Guide to Migrating Your Marketing Automation Platform

by Jerod Johnson

It's no secret that marketing automation platforms such as ActiveCampaign and Mailchimp help businesses improve lead generation, grow marketing ROI, and increase overall growth. According to a Nucleus Research report , marketing automation drives a 14.5% increase in sales productivity and...

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Industry InsightsSolutions & Use CasesData ConnectivityMarketingMartechSSIS
360 Degree View of Your Customer Data
October 27, 2021

Gaining a 360 Degree View of Your Customer Data

by Jerod Johnson

In a recent post, we shared how, while marketing automation platforms can help businesses grow, migrating to new platforms is often a headache. CData SSIS Tasks allow businesses to easily move contacts, leads, and customers from one marketing platform to another. Often, organizations use ...

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Solutions & Use CasesIndustry InsightsData ConnectivityMarketingMartechCData Sync
Martech Real-Time Analytics
October 8, 2021

Connecting Sales & Marketing Ops with Real-Time Analytics

by Haley Burton

Connecting Sales Marketing Ops with Real-Time Analytics The marketing technology (Martech) space is vast and expanding rapidly. The marketing landscape has more than 2,000 vendors, and that number continues to grow each year. According to a Chiefmartec article, the marketing technology lan...

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Solutions & Use CasesIndustry InsightsData ConnectivityMartech
connect cloud and on-prem with cdata
September 7, 2021

Cloud Data Crossing the Firewall: Connect Cloud, Hybrid Cloud, and On-Premises Data

by Haley Burton

With CData Sync, you no longer have to struggle with firewall rules, VPNs, or agents to integrate data across your hybrid applications. Simply install CData Sync wherever you need it, on-premises or in the cloud without the help of IT, and you can move the right data quickly and easily wherever you need it.

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Industry InsightsData ConnectivityETLELTSyncCloudHybridData MovementData PipelineCData Sync
Data Connectivity for BI Graphic
September 1, 2021

Solving Data Proliferation and Connectivity Challenges for BI & Analytics

by Haley Burton

Solving Data Proliferation and Connectivity Challenges for BI Analytics Data is the key to digitally transforming your organization. Modern business leaders are chasing the promise of illuminated decision-making models and a deep understanding of their customers. Organizations therefore ne...

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Solutions & Use CasesIndustry InsightsData ConnectivityDataAnalyticsIntegrationData Fragmentation
cdata virtuality
August 13, 2021

Data Virtualization: The Complete Overview

by CData Software

Data virtualization enables businesses to access, manage, integrate and aggregate data from disparate sources independent from its physical location or format in real-time.

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Industry InsightsCData VirtualityData Virtualization
August 5, 2021

Connectivity Powers Modern Data Management

by Haley Burton

The challenges of the past year have had far-reaching impacts on businesses worldwide. Organizations have been forced to become far more flexible and adapt to significant changes in workforce, distribution channels, and general operations. Despite this, or perhaps because of it, data and ...

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Industry InsightsData ConnectivityData ManagementAPIsGovernanceIntegrationReal-time data
Multidimensional Data Analytics Services
August 4, 2021

Getting More from Your Multidimensional Data & Analytics Services

by Jerod Johnson

Getting More from Your Multidimensional Data Analytics Services As data becomes more complex, organizations are increasingly adopting multidimensional data solutions to drive deeper analytics and gain actionable insights across the business. Multidimensional data boasts the benefits of gro...

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Industry InsightsData ConnectivityMultidimensional DataAnalyticsSASPower BISSIS
Support DataOps Agility with Data APIs
July 23, 2021

Support DataOps Agility with Data APIs

by Eric Madariaga

Data fragmentation has become a major roadblock for many enterprises on their journey to digital transformation. Gaining business insights from data is more crucial than ever, but as cloud-based infrastructure that data has become more decentralized and difficult to manage. Data virtualiz...

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Industry InsightsDataOpsSQLData APIsAPI IntegrationArchitecture,
Reverse ETL Salesforce Graphic
July 22, 2021

Reverse ETL with Salesforce and SQL Server

by Haley Burton

As data usage grows many organizations turn to data warehousing in order to consolidate data for analytics, reporting, governance and decision support. Modern warehousing solutions are flexible, faster, more scalable, and more economical than ever before. But data warehousing is not witho...

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Industry InsightsSolutions & Use CasesETLELTReverse ETLData ConnectivityCData SyncCData DBAmp
Analyzing Data Graphic
June 8, 2021

World of Data Series Part 3: Analyzing and Actioning Data

by Haley Burton

Access to accurate data is only one part of the equation to making that data actionable. Only when analytics is at the forefront of your strategy will you be able to drive business outcomes using your data The ability to make sense of the data you have on hand and turn it into actionable ...

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Solutions & Use CasesIndustry InsightsETLELTdata warehousingdata pipelines
May 19, 2021

World of Data Series Part 2: 4 Steps to Better Manage Your Business Data

by Haley Burton

Ensuring a balanced flow of data between business applications, sources, and warehouses is critical to delivering value from data resources . Gathering, managing, integrating, and analyzing your unique business data needs to become a core competency for your organization. It's important t...

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Industry InsightsETLELTdata warehousingdata pipelines