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MarTech Data Strategy
July 31, 2023

Modernize Your MarTech Data Strategy with Cloud Data Management Solutions

by CData Software

Managing an ever-growing MarTech ecosystem and leveraging growing volumes of data to create meaningful reporting processes has become increasingly difficult for marketers and the IT teams that support them. CData real-time data connectivity solutions can help your marketing team access, analyze, and leverage their data more effectively.

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Industry InsightsSolutions & Use CasesCData Connect CloudMarketingBusiness IntelligenceBI & AnalyticsMarketing AnalyticsBig Data AnalyticsCloud Data Analytics
September 29, 2022

3 Ways to Improve Interdepartmental Collaboration Across Your Org

by CData Software

Most organizations work in islands due to teams’ specialized tasks, but the information they collect and create has power beyond the departmental divides. How well do your departments collaborate together?

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Industry InsightsSolutions & Use CasesReporting & AnalyticsMarketingAccountingSalesOpsCollaboration
Hubspot Logo and Dashboard Graphic
January 24, 2022

Driver in Focus: Simplified Data Connectivity to HubSpot

by Jerod Johnson

Organizations have more options for CRM services and platforms than ever before. Businesses can now adopt the CRM solution that best meets their needs to enable better collection, tracking, and sharing of customer and prospect engagements. But it remains challenging to access the data fro...

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Solutions & Use CasesData ConnectivityMarketingHubSpotCRMSalesOpsMarketingOpsIntegrationCData SyncCData DriversProducts
Migrating Your Marketing Automation Platform
October 27, 2021

A Practical Guide to Migrating Your Marketing Automation Platform

by Jerod Johnson

It's no secret that marketing automation platforms such as ActiveCampaign and Mailchimp help businesses improve lead generation, grow marketing ROI, and increase overall growth. According to a Nucleus Research report , marketing automation drives a 14.5% increase in sales productivity and...

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Industry InsightsSolutions & Use CasesData ConnectivityMarketingMartechSSIS
360 Degree View of Your Customer Data
October 27, 2021

Gaining a 360 Degree View of Your Customer Data

by Jerod Johnson

In a recent post, we shared how, while marketing automation platforms can help businesses grow, migrating to new platforms is often a headache. CData SSIS Tasks allow businesses to easily move contacts, leads, and customers from one marketing platform to another. Often, organizations use ...

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Solutions & Use CasesIndustry InsightsData ConnectivityMarketingMartechCData Sync