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Visualize Live Salesforce Marketing Data in Power BI (via CData Connect Cloud)


Use the CData Power BI Connector and CData Connect Cloud to integrate live Salesforce Marketing data into custom reports in Power BI.

Power BI transforms your company's data into rich visuals for you to collect and organize so you can focus on what matters to you. When paired with CData Connect Cloud, you get access to Salesforce Marketing data for visualizations, dashboards, and more. This article shows how to use CData Connect to create a live connection to Salesforce Marketing, connect to Salesforce Marketing data from Power BI and then create reports on Salesforce Marketing data in Power BI.

Configure Salesforce Marketing Connectivity for Power BI

Connectivity to Salesforce Marketing from Power BI is made possible through CData Connect Cloud. To work with Salesforce Marketing data from Power BI, we start by creating and configuring a Salesforce Marketing connection.

  1. Log into Connect Cloud, click Connections and click Add Connection
  2. Select "Salesforce Marketing" from the Add Connection panel
  3. Enter the necessary authentication properties to connect to Salesforce Marketing.

    Authenticating to the Salesforce Marketing Cloud APIs

    Set the User and Password to your login credentials, or to the credentials for a sandbox user if you are connecting to a sandbox account.

    Connecting to the Salesforce Marketing Cloud APIs

    By default, the data provider connects to production environments. Set UseSandbox to true to use a Salesforce Marketing Cloud sandbox account.

    The default Instance is s7 of the Web Services API; however, if you use a different instance, you can set Instance.

  4. Click Create & Test
  5. Navigate to the Permissions tab in the Add Salesforce Marketing Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to Salesforce Marketing data from Power BI.

Query Salesforce Marketing Tables

Follow the steps below to build a query to pull Salesforce Marketing data into the report:

  1. Open Power BI Desktop and click Get Data -> Online Services -> CData Connect Cloud and click "Connect"
  2. Click "Sign in" and authenticate with your CData Connect Cloud account
  3. After signing in, click "Connect"
  4. Select tables in the Navigator dialog
  5. Click Load to establish the connection to your Salesforce Marketing data from Power BI

Create Salesforce Marketing Data Visualizations

After connecting to the data into Power BI, you can create data visualizations in the Report view by dragging fields from the Fields pane onto the canvas. Select the dimensions and measures you wish to visualize along with the chart type.

Click Refresh to synchronize your report with any changes to the data.

Live Access to Salesforce Marketing Data from Data Applications

With CData Connect Cloud you have a direct connection to Salesforce Marketing data from Power BI. You can import more data, create new visualizations, build reports, and more — all without replicating Salesforce Marketing data.

To get SQL data access to 100+ SaaS, Big Data, and NoSQL sources (including Salesforce Marketing) directly from your on-premise BI, reporting, ETL and other data applications, visit the CData Connect page and start a free trial.