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The Google Analytics ODBC Driver is a powerful tool that allows you to connect with live data from Google Analytics, directly from any applications that support ODBC connectivity.

Access Google Analytics data like you would a database - access all kinds of real-time site traffic and analysis data through a standard ODBC Driver interface.

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Natively Connect to Google Analytics Data in PHP


The CData ODBC driver for Google Analytics enables you to create PHP applications with connectivity to Google Analytics data. Leverage the native support for ODBC in PHP.

Drop the CData ODBC Driver for Google Analytics into your LAMP or WAMP stack to build Google Analytics-connected Web applications. This article shows how to use PHP's ODBC built-in functions to connect to Google Analytics data, execute queries, and output the results.

Configure a DSN

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, you will need to register an application to obtain the OAuth JWT values.

In addition to the OAuth values, set Profile to the profile you want to connect to. This can be set to either the Id or website URL for the Profile. If not specified, the first Profile returned will be used.

Establish a Connection

Open the connection to Google Analytics by calling the odbc_connect or odbc_pconnect methods. To close connections, use odbc_close or odbc_close_all.

$conn = odbc_connect("CData ODBC GoogleAnalytics Source","user","password");

Connections opened with odbc_connect are closed when the script ends. Connections opened with the odbc_pconnect method are still open after the script ends. This enables other scripts to share that connection when they connect with the same credentials. By sharing connections among your scripts, you can save system resources, and queries execute faster.

$conn = odbc_pconnect("CData ODBC GoogleAnalytics Source","user","password"); ... odbc_close($conn); //persistent connection must be closed explicitly

Create Prepared Statements

Create prepared statements and parameterized queries with the odbc_prepare function.

$query = odbc_prepare($conn, "SELECT * FROM Traffic WHERE Transactions = ?");

Execute Queries

Execute prepared statements with odbc_execute.

$conn = odbc_connect("CData ODBC GoogleAnalytics Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM Traffic WHERE Transactions = ?"); $success = odbc_execute($query, array('0'));

Execute nonparameterized queries with odbc_exec.

$conn = odbc_connect("CData ODBC GoogleAnalytics Source","user","password"); $query = odbc_exec($conn, "SELECT Browser, Sessions FROM Traffic");

Process Results

Access a row in the result set as an array with the odbc_fetch_array function.

$conn = odbc_connect("CData ODBC Google Analytics data Source","user","password"); $query = odbc_exec($conn, "SELECT Browser, Sessions FROM Traffic"); while($row = odbc_fetch_array($query)){ echo $row["Browser"] . "\n"; }

Display the result set in an HTML table with the odbc_result_all function.

$conn = odbc_connect("CData ODBC Google Analytics data Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM Traffic WHERE Transactions = ?"); $success = odbc_execute($query, array('0')); if($success) odbc_result_all($query);

More Example Queries

You will find complete information on the driver's supported SQL in the help documentation. The code examples above are Google Analytics-specific adaptations of the PHP community documentation for all ODBC functions.