Use the CData JDBC Driver for Google Campaign Manager in MicroStrategy Web

MicroStrategy is an analytics and mobility platform that enables data-driven innovation. When you pair MicroStrategy with the CData JDBC Driver for Google Campaign Manager, you gain database-like access to live Google Campaign Manager data from MicroStrategy, expanding your reporting and analytics capabilities. In this article, we walk through adding Google Campaign Manager as an external data source in MicroStrategy Web and creating a simple visualization of Google Campaign Manager data.

The CData JDBC driver offers unmatched performance for interacting with live Google Campaign Manager data in MicroStrategy due to optimized data processing built into the driver. When you issue complex SQL queries from MicroStrategy to Google Campaign Manager, the driver pushes supported SQL operations, like filters and aggregations, directly to Google Campaign Manager and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze Google Campaign Manager data using native MicroStrategy data types.

Connect to and Visualize Google Campaign Manager Data using MicroStrategy Web

You can connect to Google Campaign Manager in MicroStrategy Web by adding a data source based on the CData JDBC Driver for Google Campaign Manager.^* Before you begin, you will need install the JDBC Driver for Google Campaign Manager on the machine hosting the MicroStrategy Intelligence Server that your instance of MicroStrategy Web is connected to. Once you have created a data source you can build dynamic visualizations of Google Campaign Manager data in MicroStrategy Web.

1. Open MicroStrategy Web and select your project.
2. Click Add External Data, select Databases, and use Select Tables as the Import Option.
3. In the Import from Tables wizard, click to add a new Data Source.
4. Select Generic in the Database menu and select Generic DBMS in the Version menu.
5. Click the link to show the connection string and opt to edit the connection string. In the Driver menu, select MicroStrategy Cassandra ODBC Driver (MicroStrategy requires a certified driver to interface through JDBC, the actual driver will not be used).
6. Set the connection string to the following: JDBC;MSTR_JDBC_JAR_FOLDER=PATH\TO\JAR\;DRIVER=cdata.jdbc.googlecm.GoogleCMDriver;URL={jdbc:googlecm:UserProfileID=MyUserProfileID;};

   Google Campaign Manager uses the OAuth authentication standard. The data provider facilitates OAuth in various ways as described below. The following OAuth flow requires the authenticating user to interact with DoubleClick Campaign Manager, using the browser. You can also use a service account to authenticate.

   For authentication guides, see the Getting Started section of the data provider help documentation.

   Built-in Connection String Designer

   For assistance in constructing the JDBC URL, use the connection string designer built into the Google Campaign Manager JDBC Driver. Either double-click the JAR file or execute the jar file from the command-line.

   java -jar cdata.jdbc.googlecm.jar

   Fill in the connection properties and copy the connection string to the clipboard.

   When you configure the JDBC URL, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

7. Right-click on the new data source, and choose Edit catalog options.
8. Edit the SQL Statement to SELECT * FROM SYS_SCHEMAS to read the metadata from the JDBC Driver.
9. Select the new data source to view the available tables. You may need to manually click the search icon in the Available Tables section to see the tables.
10. Drag tables into the pane to import them. Note: Since we create a live connection, we can import whole tables and utilize the filtering and aggregation features native to the MicroStrategy products to customize our datasets.
11. Click Finish, choose to the option to connect live, save the query, and choose the option to create a new dossier. Live connections are possible and effective, thanks to high-performance data processing native to CData JDBC drivers.
12. Choose a visualization, choose fields to display and apply any filters to create a new visualization of Google Campaign Manager data. Data types are discovered automatically through dynamic metadata discovery. Where possible, the complex queries generated by the filters and aggregations will be pushed down to Google Campaign Manager, while any unsupported operations (which can include SQL functions and JOIN operations) will be managed client-side by the CData SQL engine embedded in the driver.
13. Once you have finished configuring the dossier, click File -> Save.

Using the CData JDBC Driver for Google Campaign Manager in MicroStrategy Web, you can easily create robust visualizations and reports on Google Campaign Manager data. Read our other articles on connecting to Google Campaign Manager in MicroStrategy and connecting to Google Campaign Manager in MicroStrategy Desktop for more examples.

Note: Connecting using a JDBC Driver requires a 3- or 4-Tier Architecture.