Publish Cvent-Connected Dashboards in Tableau Server

Tableau Server is a visual analytics platform transforming the way businesses use data to solve problems. When paired with the CData JDBC Driver for Cvent, you get access to live Cvent data within Tableau Server. This article shows how to connect to Cvent in Tableau Desktop, publish a Data Source to Tableau Server, and build a simple chart from that data.

The CData JDBC Driver enables high-speed access to live Cvent data in Tableau Server. Once you install the driver, you simply authenticate with Cvent and you can immediately start building responsive, dynamic visualizations and dashboards. By surfacing Cvent data using native Tableau data types and handling complex filters, aggregations, & other operations automatically, CData JDBC Driver grants seamless access to Cvent data.

Enable Connectivity to Cvent in Tableau Server

Start by installing the CData JDBC Driver on the machine hosting Tableau Server.

If your server is a Linux Machine:

1. Copy cdata.jdbc.cvent.jar and cdata.tableau.cvent.lic.
2. Place the copies in the Tableau Server Connectors folder (/opt/tableau/tableau_driver/jdbc).
3. Restart Tableau Server.

If your server is a Windows Machine:

1. Copy cdata.jdbc.cvent.jar and cdata.tableau.cvent.lic.
2. Place the copy in the Tableau Server drivers directory (C:\ Program Files\Tableau\Drivers).
3. Restart Tableau Server.

Next, install the CData JDBC Driver on the machine running Tableau Desktop. Before starting Tableau on Windows, make sure that you have placed the .jar file in the C:\Program Files\Tableau\Drivers folder. Before starting Tableau on macOS, make sure that you have placed the .jar file in the ~/Library/Tableau/Drivers folder.

Connect to Cvent in Tableau Desktop

Once the driver is installed on the Server machine, we can configure a connection to Cvent in Tableau Desktop and publish a Cvent-based Data Source to Tableau Server.

1. Open Tableau Desktop.
2. Click More under Connect -> To a Server.
3. Select "Other Databases (JDBC)".
4. Configure the connection to the data. The driver comes with a connection string builder that streamlines creating and managing the content of connection strings. Note that you will need to manually add "jdbc:cvent" to the beginning of the connection string.
5. Click "Sign In".

Before you can authenticate to Cvent, you must create a workspace and an OAuth application.

Creating a Workspace

To create a workspace:

1. Sign into Cvent and navigate to App Switcher (the blue button in the upper right corner of the page) >> Admin.
2. In the Admin menu, navigate to Integrations >> REST API.
3. A new tab launches for Developer Management. Click on Manage API Access in the new tab.
4. Create a Workspace and name it. Select the scopes you would like your developers to have access to. Scopes control what data domains the developer can access.
   • Choose All to allow developers to choose any scope, and any future scopes added to the REST API.
   • Choose Custom to limit the scopes developers can choose for their OAuth apps to selected scopes. To access all tables exposed by the driver, you need to set the following scopes:

     event/attendees:read	event/attendees:write	event/contacts:read
     event/contacts:write	event/custom-fields:read	event/custom-fields:write
     event/events:read	event/events:write	event/sessions:delete
     event/sessions:read	event/sessions:write	event/speakers:delete
     event/speakers:read	event/speakers:write	budget/budget-items:read
     budget/budget-items:write	exhibitor/exhibitors:read	exhibitor/exhibitors:write
     survey/surveys:read	survey/surveys:write

Creating an OAuth Application

After you have set up a Workspace and invited them, developers can sign up and create a custom OAuth app. See the Creating a Custom OAuth Application section in the Help documentation for more information.

Connecting to Cvent

After creating an OAuth application, set the following connection properties to connect to Cvent:

• InitiateOAuth: GETANDREFRESH. Used to automatically get and refresh the OAuthAccessToken.
• OAuthClientId: The Client ID associated with the OAuth application. You can find this on the Applications page in the Cvent Developer Portal.
• OAuthClientSecret: The Client secret associated with the OAuth application. You can find this on the Applications page in the Cvent Developer Portal.

Discover Schemas and Query Data

Once you establish the connection to Cvent data, you can configure which entities to visualize.

1. Select CData from the Database pull-down menu.
2. Select Cvent from the Schema pull-down menu.
3. Drag the tables and views you wish to visualize onto the join area. You can include multiple tables.
4. Select Update Now or Automatically Update. Update Now lets you preview the first 10,000 rows of the data source (or enter the number of rows you want to see in the Rows text box). Automatically Update auto-loads the changes in the preview area.

Publish Data to Tableau Server

After you configure the data you wish to visualize, you can publish the Data Source to a Tableau Server instance. In Tableau Desktop:

1. Click Server -> Sign In.
2. Enter the URL for your Tableau Server.
3. Authenticate with Tableau Server credentials.
4. Click Server -> Publish Data Source and select your data source.
5. Click Publish.
6. Select the Project, name the Data Source, and optionally add a description.
7. Click Publish.

This creates a new entry under the server's data source list, from which you an change the data source's permissions, view its history, and perform other management tasks.

Note that workstation connected to the same server will be able to use the same source in Tableau Desktop, even if the driver isn't installed there. Also, workbooks created directly on Tableau Server (via the web interface) can use this source.

Visualize Cvent Data in Tableau Server

With the Data Source published to Tableau Server, you are ready to visualize Cvent data.

1. Login to your Tableau Server instance.
2. Connect to the remote source using the Search for Data -> Tableau Server in the Connect sidebar.
3. Click the published Data Source.
4. Click New Workbook.
5. In the workbook, Cvent fields are listed as Dimensions and Measures, depending on the data type. The CData JDBC Driver discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
6. Drag a field from the Dimensions or Measures area to Rows or Columns. Tableau creates column or row headers.
7. Select one of the chart types from the Show Me tab. Tableau displays the chart type that you selected.

Using the CData JDBC Driver for Cvent with Tableau Server, you can easily create robust visualizations and reports on Cvent data. Download a free, 30-day trial and get started today.