Create Reports from Twitter Ads Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect Cloud, you gain immediate cloud-to-cloud access to Twitter Ads data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Twitter Ads and generating reports from Twitter Ads data within Looker Studio.

CData Connect Cloud offers a seamless cloud-to-cloud interface tailored for Twitter Ads, making it straightforward to construct reports directly from live Twitter Ads data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect Cloud efficiently channels all supported query operations, including filters, JOINs, and more, directly to Twitter Ads. This leverages server-side processing to swiftly provide the requested Twitter Ads data.

Configure Twitter Ads Connectivity for Looker Studio

Connectivity to Twitter Ads from Looker Studio is made possible through CData Connect Cloud. To work with Twitter Ads data from Looker Studio, we start by creating and configuring a Twitter Ads connection.

1. Log into Connect Cloud, click Connections and click Add Connection
2. Select "Twitter Ads" from the Add Connection panel
3. Enter the necessary authentication properties to connect to Twitter Ads.

   All tables require authentication. You must use OAuth to authenticate with Twitter. OAuth requires the authenticating user to interact with Twitter using the browser. For more information, refer to the OAuth section in the Help documentation.

4. Click Create & Test
5. Navigate to the Permissions tab in the Add Twitter Ads Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to Twitter Ads data from Looker Studio.

Visualize Live Twitter Ads Data from Looker Studio

The steps below outline connecting to CData Connect Cloud from Looker Studio to create a new Twitter Ads data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect Cloud Connector.
2. Click Authorize and allow access to your Google account.
3. Click Authorize to authenticate with your CData Connect Cloud instance
4. In the CData Connect Cloud Connector in Looker Studio select a Connection (e.g. TwitterAds1) and click Next
5. Select a Table (e.g. AdStats) or use a Custom Query and click Connect to continue
6. If needed, modify columns, click Create Report, and add the data source to the report.
7. Select a visualization style and add it to the report.
8. Select Dimensions and Measures to customize your visualization.

Live Access to Twitter Ads Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Twitter Ads data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Twitter Ads data.

Try CData Connect Cloud and get real-time data access to 100+ SaaS, Big Data, and NoSQL sources directly from your cloud applications.