Integrate Live Marketo Data into Custom Business Apps Built in Power Apps

Power Apps is a service for building and using custom business apps that connect to your data and work across the web and mobile — without the time and expense of custom software development. When paired with CData Connect Cloud, you get instant, cloud-to-cloud access to Marketo data from the apps you build using Power Apps. This article shows how to connect to Connect Cloud from Power Apps and build an app based on live Marketo data.

CData Connect Cloud provides a pure SQL, cloud-to-cloud interface for Marketo, allowing you to easily integrate with live Marketo data in Power Apps — without replicating the data. CData Connect Cloud looks exactly like a SQL Server database to Power Apps and uses optimized data processing out of the box to push all supported SQL operations (filters, JOINs, etc) directly to Marketo, leveraging server-side processing to quickly return Marketo data.

Configure Marketo Connectivity for Power Apps

Connectivity to Marketo from Power Apps is made possible through CData Connect Cloud. To work with Marketo data from Power Apps, we start by creating and configuring a Marketo connection.

1. Log into Connect Cloud, click Connections and click Add Connection
2. Select "Marketo" from the Add Connection panel
3. Enter the necessary authentication properties to connect to Marketo.

   Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

   For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

   For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

   See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

4. Click Create & Test
5. Navigate to the Permissions tab in the Add Marketo Connection page and update the User-based permissions.

Add a Personal Access Token

If you are connecting from a service, application, platform, or framework that does not support OAuth authentication, you can create a Personal Access Token (PAT) to use for authentication. Best practices would dictate that you create a separate PAT for each service, to maintain granularity of access.

1. Click on your username at the top right of the Connect Cloud app and click User Profile.
2. On the User Profile page, scroll down to the Personal Access Tokens section and click Create PAT.
3. Give your PAT a name and click Create.
4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured, you are ready to connect to Marketo data from Power Apps.

Connecting to CData Connect Cloud

To use Connect Cloud to integrate Marketo data into your Power Apps, you need a new SQL Server connection:

1. Log in to Power Apps
2. Click Dataverse -> Connections -> New connection
3. Select SQL Server
4. In the connection wizard:
   
   
   • Choose to connect directly
   • Set SQL server name to tds.cdata.com,14333
   • Set SQL database name to the name of the Marketo connection (e.g. Marketo1)
   • Set Username to a Connect Cloud user (e.g. user@mydomain.com)
   • Set Password to the PAT for the above user
   • Click Create

Building a Data-Centric App for Marketo Data

With the connection to Connect Cloud configured, you are ready to integrate live Marketo data into the apps you build in Power Apps.

1. Log in to Power Apps
2. Click Create and select "SQL"
3. Select the SQL Server connection you created
4. Search for or choose a table to work with
5. Click Connect
6. Customize the newly created app just like you would any other, including changing the layout and setting the fields exposed in BrowseScreen, DetailScreen, and EditScreen

At this point, you have an app with read and write access to live Marketo data that you can save and publish for use within your organization.

SQL Access to Marketo Data from Cloud Applications

Now you have a direct connection to live Marketo data from Microsoft Power Apps. You can create more connections and apps to drive business — all without replicating Marketo data.

To get real-time data access to 100+ SaaS, Big Data, and NoSQL sources directly from your cloud applications, sign up for a free trial of CData Connect Cloud.