Build Dashboards with Google Campaign Manager Data in Dundas BI

The CData ODBC Driver for Google Campaign Manager enables access to live data from Google Campaign Manager under the ODBC standard, allowing you work with Google Campaign Manager data in a wide variety of BI, reporting, and ETL tools and directly, using familiar SQL queries. This article shows how to connect to Google Campaign Manager data as a generic ODBC Data Provider and create charts, reports, and dashboards based on Google Campaign Manager data in Dundas BI.

Connect to Google Campaign Manager Data

1. If you have not already done so, provide values for the required connection properties in the data source name (DSN). You can configure the DSN using the built-in Microsoft ODBC Data Source Administrator. This is also the last step of the driver installation. See the "Getting Started" chapter in the Help documentation for a guide to using the Microsoft ODBC Data Source Administrator to create and configure a DSN.
   
   

   Google Campaign Manager uses the OAuth authentication standard. The data provider facilitates OAuth in various ways as described below. The following OAuth flow requires the authenticating user to interact with DoubleClick Campaign Manager, using the browser. You can also use a service account to authenticate.

   For authentication guides, see the Getting Started section of the data provider help documentation.

   When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

2. Open the Dundas BI interface, open the menu, and click New Data Connector.
3. Configure the Dundas BI Data Connector:
   • Name the Data Connector.
   • Select "ODBC generic" as the Data Provider.
   • Check the "Use System DSN" checkbox.
   • Select the appropriate System DSN.

Add Google Campaign Manager Data to a Dashboard

You are now ready to create a dashboard with Google Campaign Manager data.

1. Navigate to the Home page.
2. Click Explore Data.
3. Expand the appropriate Data Connector.
4. Drag the relevant data from the Connector to the panel.
   • You can select an entire "table" to add, but you may need to remove Measures/Rows from the Metric Set to build an appropriate visualization. Alternatively, you can select only the fields you wish to include in the visualization.
   • With the fields selected, you can add any filters or conditions on the Measures and Rows, further customizing the visualization.
5. Click Re-visualize from the menu bar and select the appropriate visualization for the data.
6. Click Add To New Dashboard to add the visualization to a new dashboard.
7. Configure the dashboard, creating dynamic visualizations of Google Campaign Manager data.