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The Bing Ads ODBC Driver is a powerful tool that allows you to connect with live data from Bing Ads, directly from any applications that support ODBC connectivity.

Access Bing Ads data like you would a database - access all kinds of real-time performance and analysis data through a standard ODBC Driver interface.

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Using the CData ODBC Driver for Bing Ads in PyCharm


Connect to Bing Ads as an ODBC data source in PyCharm using the CData ODBC Driver for Bing Ads.

The CData ODBC Drivers can be used in any environment that supports loading an ODBC Driver. In this tutorial we will explore using the CData ODBC Driver for Bing Ads from within PyCharm. Included are steps for adding the CData ODBC Driver as a data source, as well as basic PyCharm code to query the data source and display results.

To begin, this tutorial will assume that you have already installed the CData ODBC Driver for Bing Ads as well as PyCharm.

Add Pyodbc to the Project

Follow the steps below to add the pyodbc module to your project.

  1. Click File -> Settings to open the project settings window.
  2. Click Project Interpreter from the Project: YourProjectName menu.
  3. To add pyodbc, click the + button and enter pyodbc.
  4. Click Install Package to install pyodbc.

Connect to Bing Ads

You can now connect with an ODBC connection string or a DSN. See the Getting Started section in the CData driver documentation for a guide to creating a DSN on your OS.

The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and you will need to obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

Below is the syntax for a DSN:

[CData BingAds Source] Driver = CData ODBC Driver for Bing Ads Description = My Description OAuthClientId = MyOAuthClientId OAuthClientSecret = MyOAuthClientSecret CallbackURL = http://localhost:portNumber AccountId = 442311 CustomerId = 5521444 DeveloperToken = 11112332233

Execute SQL to Bing Ads

Instantiate a Cursor and use the execute method of the Cursor class to execute any SQL statement.

import pyodbc cnxn = pyodbc.connect('DRIVER={CData ODBC Driver for BingAds}; OAuthClientId = MyOAuthClientId; OAuthClientSecret = MyOAuthClientSecret; CallbackURL = http://localhost:portNumber; AccountId = 442311; CustomerId = 5521444; DeveloperToken = 11112332233;') cursor = cnxn.cursor() cursor.execute("SELECT Id, Name FROM AdGroups WHERE CampaignId = '234505536'") rows = cursor.fetchall() for row in rows: print(row.Id, row.Name)

After connecting to Bing Ads in PyCharm using the CData ODBC Driver, you will be able to build Python apps with access to Bing Ads data as if it were a standard database. If you have any questions, comments, or feedback regarding this tutorial, please contact us at support@cdata.com.