Create Reports from Airtable Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect Cloud, you gain immediate cloud-to-cloud access to Airtable data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Airtable and generating reports from Airtable data within Looker Studio.

CData Connect Cloud offers a seamless cloud-to-cloud interface tailored for Airtable, making it straightforward to construct reports directly from live Airtable data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect Cloud efficiently channels all supported query operations, including filters, JOINs, and more, directly to Airtable. This leverages server-side processing to swiftly provide the requested Airtable data.

Configure Airtable Connectivity for Looker Studio

Connectivity to Airtable from Looker Studio is made possible through CData Connect Cloud. To work with Airtable data from Looker Studio, we start by creating and configuring a Airtable connection.

1. Log into Connect Cloud, click Connections and click Add Connection
2. Select "Airtable" from the Add Connection panel
3. Enter the necessary authentication properties to connect to Airtable.

   APIKey, BaseId and TableNames parameters are required to connect to Airtable. ViewNames is an optional parameter where views of the tables may be specified.

   • APIKey : API Key of your account. To obtain this value, after logging in go to Account. In API section click Generate API key.
   • BaseId : Id of your base. To obtain this value, it is in the same section as the APIKey. Click on Airtable API, or navigate to https://airtable.com/api and select a base. In the introduction section you can find "The ID of this base is appxxN2ftedc0nEG7."
   • TableNames : A comma separated list of table names for the selected base. These are the same names of tables as found in the UI.
   • ViewNames : A comma separated list of views in the format of (table.view) names. These are the same names of the views as found in the UI.
4. Click Create & Test
5. Navigate to the Permissions tab in the Add Airtable Connection page and update the User-based permissions.

With the connection configured, you are ready to connect to Airtable data from Looker Studio.

Visualize Live Airtable Data from Looker Studio

The steps below outline connecting to CData Connect Cloud from Looker Studio to create a new Airtable data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect Cloud Connector.
2. Click Authorize and allow access to your Google account.
3. Click Authorize to authenticate with your CData Connect Cloud instance
4. In the CData Connect Cloud Connector in Looker Studio select a Connection (e.g. Airtable1) and click Next
5. Select a Table (e.g. SampleTable_1) or use a Custom Query and click Connect to continue
6. If needed, modify columns, click Create Report, and add the data source to the report.
7. Select a visualization style and add it to the report.
8. Select Dimensions and Measures to customize your visualization.

Live Access to Airtable Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Airtable data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Airtable data.

Try CData Connect Cloud and get real-time data access to 100+ SaaS, Big Data, and NoSQL sources directly from your cloud applications.