Create Apps from Google Ads Data in Qlik Sense Cloud

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Use CData Connect Cloud to connect to Google Ads and build apps from live Google Ads data in Qlik Sense Cloud.

Qlik Sense Cloud allows you to create and share data visualizations and interact with information in new ways. CData Connect Cloud creates a live connection to Google Ads. By pairing Qlik Sense Cloud with CData Connect Cloud, you get true cloud-to-cloud connectivity to all of your SaaS and cloud-based Big Data and NoSQL sources — no need to migrate your data or write your integrations. Simply connect to Connect Cloud from Qlik Sense Cloud and get instant, live access to your Google Ads data.

In this article, we walk through two connections:

  1. Connecting to Google Ads in Connect Cloud
  2. Connecting to Connect Cloud from Qlik Sense Cloud to create a model and build a simple dashboard

Configuring Connect Cloud

To work with live Google Ads data in Qlik Sense Cloud, we need to connect to Google Ads from Connect Cloud, provide user access to the connection, and create OData endpoints for the Google Ads data.

(Optional) Add a New Connect Cloud User

As needed, create Users to connect to Google Ads through Connect Cloud.

  1. Navigate to the Users page and click Invite Users
  2. Enter the new user's email address and click Send to invite the user
  3. You can review and edit users from the Users page

Add a Personal Access Token

If you are connecting from a service, application, platform, or framework that does not support OAuth authentication, you can create a Personal Access Token (PAT) to use for authentication to the CData Connect Cloud OData service. Best practices would dictate that you create a separate PAT for each service, to maintain granularity of access.

  1. Click on your username at the top right of the Connect Cloud app and click User Profile.
  2. On the User Profile page, scroll down to the Personal Access Tokens section and click Create PAT.
  3. Give your PAT a name and click Create.
  4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

Connect to Google Ads from Connect Cloud

CData Connect Cloud uses a straightforward, point-and-click interface to connect to data sources.

  1. Log into Connect Cloud, click Connections and click Add Connection
  2. Select "Google Ads" from the Add Connection panel
  3. Google Ads uses OAuth to authenticate. Click "Sign in" to authenticate with Google Ads.
  4. Navigate to the Permissions tab in the Add Google Ads Connection page and update the User-based permissions.

With the connection to Google Ads configured, you are ready to connect to Google Ads data from Qlik Sense Cloud.

Create a Qlik Sense App from Google Ads Data

This section walks through adding Google Ads data to a Qlik Sense app for visualizations, analytics, reporting, and more.

Create a New App and Upload Data

  1. Log into your Qlik Sense instance and click the button to create a new app
  2. Name and configure the new app and click "Create"
  3. In the workspace, click to open the new app
  4. Click to add data from files and other sources
  5. Select the Microsoft SQL Server connector and set the configuration properties.
    • Set Server to tds.cdata.com
    • Set Port to 14333
    • Set Database to the connection you created (e.g. GoogleAds1)
    • Set User name to the Connect Cloud user (e.g. user@mydomain.com)
    • Set Password to the PAT for the above user
  6. Select an owner for the connection
  7. Select a Google Ads entity (Table) to view
  8. Click Next, configure the model, and load the data into Qlik Sense.

Generate Insights or Customize Your App

With the data loaded into Qlik Sense, you are ready to begin discovering insights. You can build custom visualizations, reports, and dashboards engineered to gain actionable insights into your Google Ads data.

More Information & Free Trial

Now, you have created a simple but powerful dashboard from live Google Ads data. For more information on creating OData feeds from Google Ads (and more than 100 other data sources), visit the Connect Cloud page. Sign up for a free trial and start working with live Google Ads data in Qlik Sense Cloud.