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Adobe Analytics Icon Adobe Analytics ODBC Driver

The Adobe Analytics ODBC Driver is a powerful tool that allows you to connect with live Adobe Analytics data, directly from any applications that support ODBC connectivity.

Access Adobe Analytics like you would a database - access Metrics, Users, Reports, Segments, etc. through a standard ODBC Driver interface.

Connect to Adobe Analytics Data as a Linked Server



Use the SQL Gateway and the ODBC Driver to set up a linked server for Adobe Analytics data.

You can use the SQL Gateway to configure a TDS (SQL Server) remoting service and set up a linked server for Adobe Analytics data. After you have started the service, you can use the UI in SQL Server Management Studio or call stored procedures to create the linked server. You can then work with Adobe Analytics data just as you would a linked SQL Server instance.

Connect to Adobe Analytics as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, you will need to create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

Retrieving GlobalCompanyId

GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

Retrieving Report Suite Id

Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

Configure the TDS Remoting Service

See the SQL Gateway Overview for a guide to configure a TDS remoting service in the SQL Gateway UI. The TDS remoting service is a daemon process that listens for TDS requests from clients.

Create a Linked Server for Adobe Analytics Data

After you have configured and started the daemon, create the linked server and connect. You can use the UI in SQL Server Management Studio or call stored procedures.

Create a Linked Server from the UI

Follow the steps below to create a linked server from the Object Explorer.

  1. Open SQL Server Management Studio and connect to an instance of SQL Server.
  2. In the Object Explorer, expand the node for the SQL Server database. In the Server Objects node, right-click Linked Servers and click New Linked Server. The New Linked Server dialog is displayed.
  3. In the General section, click the Other Data Source option and enter the following information after naming the linked server:
    • Provider: Select the SQL Server Native Client Provider that corresponds to your version of SQL Server. For example, SQL Server Native Client 11.0.
    • Data Source: Enter the host and port the TDS remoting service is running on, separated by a comma.

      Note that a value of "localhost" in this input refers to the machine where SQL Server is running so be careful when creating a linked server in Management Studio when not running on the same machine as SQL Server.

    • Catalog: Enter the CData system DSN, CData AdobeAnalytics Sys.
  4. In the Security section, select the option to have the connection "made using this security context" and enter the username and password of a user you created in the Users tab of the SQL Gateway.

Create a Linked Server Programmatically

In addition to using the SQL Server Management Studio UI to create a linked server, you can use stored procedures. The following inputs are required:

  • server: The linked server name.
  • provider: Enter "SQLNCLI", for the SQL Server Native Client Provider.
  • datasrc: The host and port the service is running on, separated by a comma.

    Note that a value of "localhost" in the datasrc input refers to the machine where SQL Server is running, so be careful when creating a linked server in Management Studio when not running on the same machine as SQL Server.

  • catalog: Enter the system DSN configured for the service.
  • srvproduct: Enter the product name of the data source; this can be an arbitrary value, such as "CData SQL Gateway" or an empty string.
Follow the steps below to create the linked server and configure authentication to the SQL Gateway:
  1. Call sp_addlinkedserver to create the linked server:

    EXEC sp_addlinkedserver @server='AdobeAnalytics', @provider='SQLNCLI', @datasrc='< MachineIPAddress >,1434', @catalog='CData AdobeAnalytics Sys', @srvproduct=''; GO
  2. Call the sp_addlinkedsrvlogin stored procedure to allow SQL Server users to connect with the credentials of an authorized user of the service. Note that the credentials you use to connect to the service must specify a user you configured on the Users tab of the SQL Gateway.

    EXEC sp_addlinkedsrvlogin @rmtsrvname='AdobeAnalytics', @rmtuser='admin', @rmtpassword='test', @useself='FALSE', @locallogin=NULL; GO

Connect from SQL Server Management Studio

SQL Server Management Studio uses the SQL Server Client OLE DB provider, which requires the ODBC driver to be used inprocess. You must enable the "Allow inprocess" option for the SQL Server Native Client Provider in Management Studio to query the linked server from SQL Server Management Studio. To do this, open the properties for the provider you are using under Server Objects -> Linked Servers -> Providers. Check the "Allow inprocess" option and save the changes.

Execute Queries

You can now execute queries to the Adobe Analytics linked server from any tool that can connect to SQL Server. Set the table name accordingly:

SELECT * FROM [linked server name].[CData AdobeAnalytics Sys].[AdobeAnalytics].[AdsReport]