Senior Product Marketing Manager

We are seeking a seasoned, self-directed product marketing professional to join our growing team at CData! This position will focus on planning and creating go to market activities and content to support marketing and sales. Primary duties include developing product positioning and messaging, identifying target personas, understanding the buyer process, creation of short and long form content, product launches, sales enablement, thought leadership, and go to market. You will also work across key functional teams/business units to coordinate content requirements, target audience segmentation, collateral needs, and ultimately driving outbound GTM success. The ideal candidate will be well-organized, detail-oriented, able to multitask and be flexible.

Our environment is very fast-paced, and requires someone who is flexible, detail-oriented, passionate, and comfortable working with numerous business units across the organization.

Check out our reviews on Glassdoor where we have a 4.4 overall rating!

Location(s): North Carolina Research Triangle or East Coast (preferred)

Day-to-Day Responsibilities:

Responsibilities include but are not limited to:

  • Develop marketing GTM and strategy aligned with market directions and supported by the roadmap and releases of our offerings and implement it
  • Plan, organize, manage and implement marketing projects from beginning to end, ranging from simple single items to full product launches.
  • Conduct marketing research with target audiences and customers to identify opportunities and messaging
  • Develop marketing materials for new product launches and maintain/enhance materials for existing product 
  • Work closely with and become B2B integration subject matter expert for sales, customer success, and marketing
  • Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends.
  • Monitor competitive activity that could prevent the achievement of business goals, and develops proactive and reactive plans to counter competitive threats
  • Perform other related duties incidental to the work described herein. The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.


  • 5-7 years of product marketing experience, preferably in Saas, Cloud, ISVs, or B2B software
  • Strong team player able to work across multifunctional teams
  • Ability to learn and become a domain expert within the product’s B2B multiple industry use cases
  • Solid written and verbal communication and presentation skills.
  • Ability to work with minimal supervision in a startup-like environment
  • Strong organization skills and attention to detail


  • 11 Paid Holidays
  • 20 Days of PTO
  • Employer-paid Medical, Dental, and Vision plans (for employee only)
  • HSA with Company Contribution
  • Employee Assistance Program
  • 401k with 6% Immediately Vested Company Match
  • Professional development opportunities


If this position describes you, and you are seeking a fast-paced, positive, and rewarding company culture, please click on the button below to apply

Apply for this position