Google Ads Reporting and Star Schemas in OBIEE



Create a star schema that shows perspectives on Google Ads facts in real time.

The CData ODBC Driver for Google Ads is a standard database driver that can integrate real-time access to Google Ads data into your data warehouse or directly into your reporting tool. This article shows how to bypass the data warehouse and import operational Google Ads data into Oracle Business Intelligence Enterprise Edition (OBIEE).

See the knowledge base for ODBC integrations with ETL tools like Informatica PowerCenter. For an ETL solution into Oracle Warehouse Builder, use the driver with the Oracle ODBC Gateway to Access Google Ads Data as a Remote Oracle Database.

Connect to Google Ads as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, you will need to register an application to obtain the OAuth JWT values.

In addition to the OAuth values, specify the DeveloperToken and ClientCustomerId.

See the "Getting Started" chapter of the help documentation for a guide to using OAuth.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Import Google Ads Metadata

Follow the steps below to use the OBIEE Client Tools to import Google Ads metadata into an OBIEE repository. You can then integrate Google Ads data into your business models.

  1. Open the Administration Tool and click File -> New Repository.

  2. In the Connection Type menu, select ODBC 3.5 and select the CData DSN.
  3. Select the metadata types you want to import under the Relational Sources option and then select Google Ads tables.
You can now create star schemas based on Google Ads tables:

Ready to get started?

Download a free trial of the Google AdWords ODBC Driver to get started:

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Google AdWords Icon Google AdWords ODBC Driver

The Google AdWords ODBC Driver is a powerful tool that allows you to connect with live data from Google AdWords, directly from any applications that support ODBC connectivity.

Access Google AdWords data like you would a database - access all kinds of real-time AdWords performance and analysis data through a standard ODBC Driver interface.